Will Perry, Matthews, Bell, and Ghosh Shine Alongside Flintoff in the Women's T20 World Cup Campaign?
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Synopsis
The ICC and ECB unveil Catch the Spirit, a thrilling campaign for the upcoming Women’s T20 World Cup. Featuring cricket stars and the legendary Andrew Flintoff, this initiative aims to elevate women’s cricket to new heights. Don’t miss the chance to witness the action next summer!
Key Takeaways
- Catch the Spirit campaign aims to promote the Women’s T20 World Cup.
- Exciting matches will take place from June 12 to July 5, 2024.
- World-class players are set to participate, enhancing the tournament's appeal.
- Fans are encouraged to secure tickets early due to high demand.
- Aims to elevate women’s cricket into the mainstream.
New Delhi, Sep 18 (NationPress) The International Cricket Council (ICC) and the England and Wales Cricket Board (ECB) have initiated a dynamic new global marketing initiative titled Catch the Spirit, sparking enthusiasm ahead of the ICC Women’s T20 World Cup set to unfold on home turf next summer.
This campaign showcases remarkable talents including Ellyse Perry (Australia), Hayley Matthews (West Indies), Lauren Bell (England), and Richa Ghosh (India), featuring a special appearance by cricket icon Andrew Flintoff. It embodies the vibrant atmosphere that envelops a nation when it hosts a World Cup.
The tournament will provide a thrilling opportunity for countless fans to witness the world's elite cricketers perform at premier venues throughout the country, significantly boosting women's cricket into the spotlight.
Coinciding with the campaign launch, tickets for the competition are now available for purchase. England and Wales will welcome top cricketing talent with 33 matches over a span of 24 days, commencing on June 12 at Edgbaston, Birmingham, and culminating at Lord’s on July 5. With ticket demand already soaring across all fixtures, fans are urged to secure their seats early for what promises to be a landmark occasion in women’s sports.
Fast bowler Lauren Bell expressed, “To me, Catch the Spirit signifies large crowds, memorable moments, and vibrant energy! Watching the girls triumph in the 2017 World Cup inspired me to pursue cricket, and the chance to motivate fans across the nation next summer is monumental.”
Ellyse Perry, the Australian all-rounder, added, “World Cups are about more than just the action on the field — they bring a unique chemistry to cities, communities, and families. Every world cricket event is special, and next year's tournament is set to be extraordinary. Fans won’t want to miss it!”
The Catch the Spirit campaign encourages fans to immerse themselves in cricket's atmosphere, energy, and inclusiveness, as Richa Ghosh noted, “It’s all about the fans — the energy, the cheering, the noise. It’s going to be fantastic to play in England and experience that vibe.”
Hayley Matthews, the West Indies all-rounder, encapsulated the tournament's broad appeal: “In the past, people would say ‘watch women’s sports to support it,’ but now, it’s recognized as entertaining in its own right! This World Cup is going to be monumental.”
Jay Shah, ICC Chairman, remarked, “This campaign captures the essence of a World Cup and the spirit of global competition, brought to life by some of women’s cricket’s most prominent stars and the undeniable charm of Freddie Flintoff. With elite players from around the world and the incredible ambiance that England and Wales will deliver, next year’s tournament promises unforgettable experiences for fans everywhere. This campaign celebrates that infectious spirit!”
Point of View
We stand unwaveringly with the nation in celebrating the monumental strides of women’s cricket. The Catch the Spirit campaign is a pivotal moment in showcasing talent and inspiring future generations. It’s a call for unity and support in elevating women’s sports to the forefront of public attention.
NationPress
21/09/2025
Frequently Asked Questions
What is the Catch the Spirit campaign?
The Catch the Spirit campaign is a global marketing initiative launched by the ICC and ECB to promote the upcoming ICC Women’s T20 World Cup, generating excitement and engagement among fans.
When will the Women’s T20 World Cup take place?
The Women’s T20 World Cup is scheduled from June 12 to July 5 next summer, featuring 33 matches across England and Wales.
Who are the prominent cricket stars featured in the campaign?
The campaign highlights renowned players such as Ellyse Perry, Hayley Matthews, Lauren Bell, and Richa Ghosh, along with cricket legend Andrew Flintoff.
How can fans secure tickets for the matches?
Fans can purchase tickets for the Women’s T20 World Cup matches through official channels, with demand expected to be high, so early booking is recommended.
What is the significance of the Women’s T20 World Cup?
The Women’s T20 World Cup represents a significant advancement for women’s cricket, providing a platform for showcasing talent and elevating the sport's visibility on a global scale.
