Karnataka Bharatiya Janata Party (BJP) on Wednesday, 22 July unveiled the logo and poster for its 'SIR Maha Samparka Abhiyan', a two-day statewide outreach drive scheduled for 25 and 26 July to assist voters across the state with the Special Intensive Revision (SIR) of electoral rolls. The campaign was announced at a press conference held at the party's state headquarters, Jagannath Bhavan, in Bengaluru.

What the Campaign Involves

SIR campaign convenor and BJP Cells State Coordinator S. Dattatri said party workers will conduct door-to-door visits across Karnataka to raise awareness about the enumeration process, address voter concerns, and help residents fill and submit forms through Booth Level Agent (BLA)-2 representatives. Each key party worker has been assigned a target of visiting 20 households as part of the drive.

'We have instructed our workers to visit 10 houses a day and spend around 50 minutes interacting with residents. They will explain what happens after the publication of the draft electoral roll and provide information on the documents that may be sought by the Election Commission,' Dattatri said. Mapping exercises have already been completed, and workers have been asked to share available information with BLA-2 representatives.

Scale and Organisational Depth

The BJP has reportedly appointed around 56,000 BLA-2 representatives across the state's 224 Assembly constituencies and submitted their details to the Election Commission of India (ECI). Dattatri noted that Karnataka has a total of 59,050 polling stations and clarified that the maximum number of BLA-2 appointments possible is equal to the number of polling booths. One party worker has also been placed in charge of each Assembly constituency to oversee SIR-related activities.

Addressing Voter Confusion

A central objective of the Abhiyan is to clear confusion surrounding the enumeration forms. Dattatri acknowledged that despite six months of training initiatives, anxiety among voters persists. 'There is still confusion and anxiety among voters regarding the enumeration forms despite training initiatives. It is our responsibility to provide them with accurate information. Under the guidance of state BJP president B.Y. Vijayendra, we have implemented a special plan to reach as many households as possible,' he said.

Legislators, former MLAs, former Zilla Panchayat members, and former Legislative Council members are also expected to participate in the campaign, broadening its reach beyond booth-level workers.

Key Figures Present

BJP State General Secretary P. Rajeev, SIR campaign co-convenor Shyamala H.S., and BJP Mahila Morcha State Office Secretary Rajani Pai were present at the press conference. The campaign marks one of the party's most structured ground-level mobilisations ahead of the next electoral cycle in Karnataka.