Is Khadi the New Trend in Nalasopara Ahead of Gandhi Jayanti?

Synopsis
Key Takeaways
- Khadi promotes self-reliance.
- Special discounts attract shoppers.
- Young consumers are embracing Khadi.
- Khadi is a symbol of national pride.
- Support for local artisans is critical.
Nalasopara (Maharashtra), Oct 1 (NationPress) As the nation prepares to honor Gandhi Jayanti, the Jai Hind Khadi Bhandar, situated near Central Park in Nalasopara (East), Maharashtra, is experiencing a vibrant surge of shoppers.
A special 20% discount on Khadi garments ahead of October 2 has attracted a significant number of Khadi enthusiasts, transforming the store into a center of patriotic spirit.
In a conversation with IANS, store owner Sunil Kumar Singh stated, “The appeal made by Prime Minister Narendra Modi during his ‘Mann Ki Baat’ to purchase Khadi on October 2 has clearly made an impact. Customers have been flocking in large numbers since October 1 to avoid the anticipated rush on Gandhi Jayanti.”
Shoppers at the store are engaging in more than just purchasing; they are connecting with a profound mission. One customer, Manoj Yadav, remarked, “We’re not merely buying clothing; we’re investing in an idea—Adopt Swadeshi, Save the Nation. Khadi represents more than just a fabric; it embodies self-sufficiency and national pride.”
Retailers believe that such initiatives will not only enhance the Khadi industry but also fortify the emotional and cultural ties people have with local products. Jai Hind Khadi Bhandar currently showcases a diverse range of traditional and contemporary Khadi attire, including kurtas, jackets, pyjamas, shirts, and pants. An increasing number of younger customers are showing interest in Khadi, drawn by its eco-friendly nature and cultural importance.
“It’s comfortable, stylish, and sustainable,” shared a college student while selecting a Khadi shirt. This growing interest among youth heralds a hopeful future for Khadi.
In alignment with the government’s ‘Vocal for Local’ campaign and the vision of Atmanirbhar Bharat, the bustling atmosphere at this Nalasopara store clearly demonstrates that Khadi remains alive—not just as a fabric, but as a movement.