President Murmu at SARAS Mela: Rural women now wealth creators, not just beneficiaries

Share:
Audio Loading voice…
President Murmu at SARAS Mela: Rural women now wealth creators, not just beneficiaries

Synopsis

President Murmu didn't just inaugurate a trade fair — she reframed India's rural women from aid recipients to economic engines. With over 10 crore women in SHGs and a push to create 'Crorepati Didis', the National SARAS Mela in Vijayawada became a declaration of intent: women-led rural growth as the centrepiece of Viksit Bharat by 2047.

Key Takeaways

President Droupadi Murmu inaugurated the National SARAS Mela in Vijayawada on 15 October 2026 .
More than 10 crore women are now associated with Self-Help Groups (SHGs) — up significantly over the past 12 years .
President Murmu called for rural women to evolve from Lakhpati Didis to Crorepati Didis .
Andhra Pradesh has 11 lakh SHG groups and leads the country in Lakhpati Didi conversions.
Union Minister Shivraj Singh Chouhan announced SHE Marts in every district and national expansion of SARAS Melas beyond Delhi.
The initiative is framed as a key pillar in achieving Viksit Bharat by 2047 .

President Droupadi Murmu on Thursday, 15 October 2026, declared that rural women across India have transformed from passive recipients of government schemes into active wealth creators and drivers of national development. Speaking at the inauguration of the National SARAS Mela in Vijayawada, organised jointly by the Union Ministry of Rural Development and the Government of Andhra Pradesh, she said the shift marks a defining moment in India's rural economy.

President Murmu's Address

“Today, rural women are no longer merely beneficiaries of government schemes; they have become wealth creators and are emerging as drivers of development,” President Murmu said. She attributed this transformation in part to the 'Lakhpati Didi' initiative, which she said has given “a distinct momentum and direction” to the empowerment of rural women. She added that increased participation in modern sectors such as digital services and renewable energy has opened new avenues for skill development.

The President went a step further, expressing her ambition that these women should not stop at being 'Lakhpati Didis' — earners of over ₹1 lakh annually — but should aspire to become 'Crorepati Didis' in the years ahead. “In the past, women relied on others for even the smallest things; today, however, they have not only become self-reliant but have also reached a point where they can serve as a source of support for others,” she said.

SHG Growth and Rural Economy Impact

President Murmu highlighted the scale of India's Self-Help Group (SHG) movement, noting that the number of women associated with these groups has grown to more than 10 crore over approximately 12 years. Under the government's Antyodaya vision, women-led institutions have been placed at the centre of the Rural Livelihood Mission, resulting in women providing leadership for village-level transformation. She said SARAS Melas have evolved into progressive rural marketplaces, strengthening the direct connection between rural women entrepreneurs and consumers and giving them access to urban markets.

What the Union Minister Said

Union Minister for Rural Development Shivraj Singh Chouhan underscored the achievements of women in SHGs, saying: “Our Lakhpati Didis have done wonders. Now Lakhpati Didis are not just Lakhpatis anymore; they’ve become Millionaire Didis too.” He announced that SARAS Melas will no longer be confined to Delhi but will be organised across states to give rural women a wider platform. He also announced plans to establish SHE Marts in every district for large-scale marketing of products manufactured by SHG women.

Chouhan stated that Prime Minister Narendra Modi and Andhra Pradesh Chief Minister N. Chandrababu Naidu are both committed to ensuring the financial self-reliance of SHG women. He also noted that the Andhra Pradesh model for SHG marketing would be replicated nationally, adding: “We envision a significant contribution from women in Self-Help Groups towards the creation of a Viksit Bharat.”

Andhra Pradesh's Role and Attendance

Chouhan highlighted that Andhra Pradesh leads the country in transforming SHG members into Lakhpati Didis, with 11 lakh SHG groups operating in the state. Chief Minister Chandrababu Naidu is reportedly further strengthening DWCRA (Development of Women and Children in Rural Areas) women by providing them with technical support. The event was attended by Andhra Pradesh Governor S. Abdul Nazeer, Deputy Chief Minister Pawan Kalyan, and Central Ministers K. Ram Mohan Naidu, Pemmasani Chandra Sekhar, and Kamlesh Paswan, among others.

The Road Ahead

President Murmu said achieving the goal of a Viksit Bharat by 2047 requires the benefits of development to reach every village and every home, with innovative SHGs and SARAS Melas playing a leading role. As SHE Marts expand district by district and SARAS Melas go national, the institutional architecture being built around women's economic empowerment will face its real test in delivery at scale.

Point of View

But the distance between slogan and outcome depends on whether the institutional scaffolding — credit access, market linkages, digital literacy — can keep pace with the political ambition. India's SHG ecosystem, with 10 crore members, is genuinely one of the largest women's economic networks in the world, yet average per-member earnings and business formalisation rates remain modest. The SHE Mart rollout and national SARAS Mela expansion are the right structural moves; their credibility will hinge on execution timelines and whether product quality and supply chains can compete beyond captive government-organised markets. The Andhra Pradesh model being cited as a template deserves scrutiny: its DWCRA lineage is strong, but scaling it nationally requires replicating state-level administrative bandwidth that most other states lack.
NationPress
15 Oct 2026

Frequently Asked Questions

What is the National SARAS Mela and where was it held in 2026?
The National SARAS Mela is a government-organised rural marketplace that showcases and sells products made by Self-Help Group women from across India. The 2026 edition was inaugurated by President Droupadi Murmu in Vijayawada, Andhra Pradesh, on 15 October, jointly organised by the Union Ministry of Rural Development and the Andhra Pradesh government.
What is the Lakhpati Didi initiative?
The Lakhpati Didi initiative is a Central government programme aimed at helping women in Self-Help Groups earn a sustainable annual income of over ₹1 lakh. President Murmu credited it with giving 'a distinct momentum and direction' to the empowerment of rural women, and expressed the aspiration that these women should eventually become 'Crorepati Didis'.
How many women are currently part of Self-Help Groups in India?
According to President Murmu's address at the SARAS Mela, more than 10 crore women are now associated with Self-Help Groups in India — a figure reached over approximately 12 years of sustained expansion under the Rural Livelihood Mission.
What are SHE Marts and who announced them?
SHE Marts are dedicated retail outlets planned for every district in India to facilitate large-scale marketing of products made by SHG women. Union Minister for Rural Development Shivraj Singh Chouhan announced them at the National SARAS Mela, stating the Andhra Pradesh SHG marketing model would be replicated nationally.
What is Andhra Pradesh's role in the SHG movement?
Andhra Pradesh is described as a leader in transforming SHG members into Lakhpati Didis, with 11 lakh SHG groups operating in the state. Chief Minister N. Chandrababu Naidu is reportedly strengthening DWCRA women with technical support, and the state's model is being cited as a national template.
Nation Press
The Trail

Connected Dots

Tracing the thread behind this story — newest first.

8 Dots
  1. Latest 30 min ago
  2. 31 min ago
  3. 32 min ago
  4. 47 min ago
  5. 1 hour ago
  6. 8 hours ago
  7. 3 days ago
  8. 2 months ago
Google Prefer NP
On Google