How Are Credit Cards Emerging as the Leading Force in India's Payment Landscape?

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How Are Credit Cards Emerging as the Leading Force in India's Payment Landscape?

Synopsis

In a recent report, 65% of fintech leaders see credit cards as the future of India's digital payment revolution. With projected growth and technological advancements, the credit card sector is set to transform the payment landscape. Discover insights from industry experts and the potential impact of AI and biometric technologies.

Key Takeaways

  • 65% of fintech leaders identify credit cards as the leading growth segment.
  • Credit card usage is projected to reach 200 million by FY30.
  • 73% anticipate significant impacts from Gen AI and Agentic AI in payments.
  • UPI comprises 90% of retail digital payment volumes.
  • Tokenization and RuPay–UPI linkage are crucial enablers.

New Delhi, Oct 8 (NationPress) A significant 65 percent of fintech leaders have recognized credit cards as the primary segment driving the upcoming transformation in India's fintech and payments sector, according to a report released on Wednesday.

The study conducted by PwC India surveyed 175 industry leaders, with over 90 percent expressing confidence in the growth potential of credit cards.

Furthermore, the survey indicated that 73 percent of participants anticipate that Gen AI and Agentic AI will profoundly influence the payments landscape. Almost 50 percent believe that Agentic AI and biometric authentication will revolutionize the user experience in digital payments.

Credit card usage has surpassed 100 million in FY24 and is expected to reach approximately 200 million by FY30, driven by strong transaction growth resulting from product innovation and broader adoption, the report stated. In contrast, debit card usage continues to decline as consumers show a growing preference for UPI and credit cards.

PwC projected that overall digital transaction volumes could nearly triple by FY30, fueled by innovations across the ecosystem, increased credit penetration, regulatory support, adoption of new technologies, and changing consumer behavior.

"India's payments ecosystem is entering a new era of maturity and integration. Over the next five years, we anticipate ongoing innovation and growth of UPI, robust credit expansion, and greater convergence of payments with lending, insurance, and wealth management. The challenge will be to balance innovation and scalability with interoperability, security, and inclusion to build a future-ready digital payments economy," stated Mihir Gandhi, Partner and Leader - Payments Transformation and Fintech at PwC India.

UPI comprised 90 percent of retail digital payment volumes in FY24–25, with growth driven by offline adoption, interoperability, credit-linked use cases, and emerging opportunities like cross-border transactions.

Moreover, 70 percent of respondents highlighted tokenization and RuPay–UPI linkage as crucial enablers, while 66 percent considered hyper-personalization, streamlined authentication, and credit on UPI as essential success factors.

Point of View

I believe the findings from PwC's report highlight an undeniable shift in India's payment ecosystem. The emphasis on credit cards and AI technologies showcases a transformative phase that aligns with evolving consumer needs and technological advancements, ensuring India remains at the forefront of fintech innovation.
NationPress
08/10/2025

Frequently Asked Questions

What percentage of fintech leaders believe credit cards will drive growth?
65% of fintech leaders believe credit cards will be the leading segment driving growth in India's payment landscape.
How many credit cards are projected to be in use by FY30?
Credit card usage is expected to reach around 200 million by FY30.
What technologies do respondents expect to impact payments?
73% of respondents expect Gen AI and Agentic AI to significantly influence the payments landscape.
What are key factors for success in digital payments?
Key factors include tokenization, RuPay–UPI linkage, hyper-personalization, and easier authentication.
What role does UPI play in digital payments?
UPI accounted for 90% of retail digital payment volumes in FY24–25, driving growth through various innovations.
Nation Press