Hyundai Motor Plans to Launch Level 2+ Self-Driving Technology by 2027
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Synopsis
Hyundai Motor Group has unveiled a plan to implement advanced autonomous driving technology, targeting Level 2+ features by 2027. This initiative, part of the group's transition to a software-centric mobility provider, was announced during the Pleos 25 developer conference in Seoul.
Key Takeaways
- Hyundai aims for Level 2+ self-driving tech by 2027.
- The strategy involves advanced AI and neural processing.
- Continuous learning will enhance vehicle capabilities.
- Investment of $21 billion in the U.S. by 2028.
- A new $8 billion plant will be established in Georgia.
Seoul, March 28 (NationPress) Hyundai Motor Group on Friday presented a strategic plan to integrate sophisticated autonomous driving technology across its vehicle range, with the objective of implementing Level 2+ capabilities by the conclusion of 2027.
This ambition was revealed at the group’s Pleos 25 developer conference, which took place at COEX in Seoul. Hyundai welcomed both local and international software developers to highlight its latest advancements in software-defined vehicle (SDV) technology, as reported by the Yonhap news agency.
As per Song Chang-hyeon, the leader of the group’s autonomous vehicle platform (AVP) division, Hyundai is enhancing its proprietary autonomous driving systems by leveraging artificial intelligence (AI), advanced deep learning techniques, high-performance neural processing units (NPUs), and optimized model architectures designed for vehicle performance.
The Level 2+ system will depend on camera and radar-based perception and is set to improve continuously through adaptive learning, transforming the vehicle into a “learning machine.”
This autonomous driving strategy is a component of the group’s comprehensive evolution into a software-focused mobility technology provider, which includes the creation of its new software platform, Pleos, and infotainment system, Pleos Connect.
The group is also restructuring its vehicle architecture to separate hardware from software, enhancing software adaptability. This change will facilitate more efficient over-the-air updates and simplifies the integration of new autonomous features across various models.
Furthermore, Hyundai Motor Group plans to invest $21 billion in the United States by 2028, coinciding with increased tariff pressures aimed at boosting domestic manufacturing under U.S. President Donald Trump.
The group’s Executive Chair Euisun Chung, alongside Trump and Louisiana Gov. Jeff Landry, announced a multifaceted investment strategy that allocates $8.6 billion for the automotive sector, $6.1 billion for steel production, component parts, and logistics, plus $6.3 billion for emerging industries and energy.
Chung also confirmed that Hyundai will establish a new $8 billion automotive manufacturing facility in Georgia, USA.
