India jewellery leasing: Large-format stores hit 50% share in 2025
Synopsis
Key Takeaways
Large-format, experience-led jewellery stores accounted for 50 per cent of India's organised retail jewellery leasing in 2025 — up sharply from just 14 per cent in 2019 — according to a report released on Thursday, 14 May 2025 by CBRE South Asia Pvt. Ltd. The data signals a structural repositioning of jewellery retail in India, from product-driven transactions to destination-style experience centres.
The Shift to Larger Formats
Leading jewellery brands are moving away from compact 1,500–2,500 sq. ft. outlets toward expansive 8,000+ sq. ft. showrooms. These flagship spaces are being designed with private VIP bridal lounges, augmented-reality virtual try-on zones, gallery areas for high-value collections, and personalised consultation rooms. The transformation is not limited to established national chains — new market entrants and regional players in tier-II and tier-III cities are also leasing spaces of comparable scale, matching the footprint of legacy flagships.
Jewellery Now a Top Retail Demand Driver
The sector's share in total organised retail leasing has more than tripled, rising from 2 per cent in 2019 to 8 per cent in 2025. This places jewellery among the top three demand drivers in India's retail market, behind only fashion and apparel, and food and beverage. Absorption by jewellery brands doubled year-on-year — from 0.4 million sq. ft. in 2024 to 0.8 million sq. ft. in 2025. Hyderabad, Chennai, Bengaluru, and Delhi-NCR collectively accounted for the majority of that demand.
What the Industry Is Saying
Anshuman Magazine, Chairman and CEO – India, South-East Asia, Middle East and Africa, CBRE, said: 'The rapid expansion of large-format, experience-led stores signals a structural shift that is reshaping how brands engage with consumers and how developers design their tenant mix.' He added that 'jewellery is emerging as the definitive premium anchor, delivering strong revenue performance, enhancing destination stature, attracting affluent shoppers, and strengthening long-term asset value.'
Mall Developers Respond With Dedicated Jewellery Precincts
Developers are proactively curating specialised jewellery zones within large malls, providing reinforced vaults and high-density specialised lighting to meet the unique technical and operational requirements of jewellery retail. The report highlighted this as a growing trend, reflecting how mall operators are reconfiguring their tenant mix to capture the category's premium draw.
Fine Jewellery Dominates; Lab-Grown Diamonds Gain Ground
Fine jewellery continued to dominate leasing activity, accounting for 72 per cent of the total in 2025. However, the share held by Lab-Grown Diamond (LGD) brands rose from 5 per cent in 2024 to 8 per cent in 2025, reflecting a broadening shift in consumer preferences. As LGD formats mature and price accessibility improves, their retail footprint is expected to expand further in the near term.