How is India Ranking Second in Global Refurbished Smartphone Growth?

Synopsis
Key Takeaways
- 5% YoY growth in refurbished smartphone sales in India.
- Apple's iPhone sales increased by 19%.
- Samsung retains the top market position.
- Consumer trust in online platforms is rising.
- Premiumization trend extends to refurbished devices.
New Delhi, Oct 20 (NationPress) India experienced a 5 percent year-on-year (YoY) growth in the sales of refurbished smartphones during H1CY25, ranking it as the second-fastest growing market globally, according to a recent report. Refurbished sales of Apple's iPhones surged by 19 percent, driven by a strong demand for premium models such as the iPhone 13 and iPhone 14 series, as highlighted by global market research firm Counterpoint Research.
The report further revealed that the ongoing trend of premiumization within the overall smartphone market is now influencing the refurbished sector as well, thanks to enhanced consumer awareness, improved supply chains, and increasing demand for high-end devices.
Africa took the lead in global growth with a 6 percent increase, spurred by robust demand for iPhones, the report noted.
In India’s refurbished market, Apple claimed the second position, while Samsung held onto the top spot, albeit with a slight 1 percent decrease. Samsung's dominance was bolstered by steady demand for its Galaxy S22 and S23 models, with the S22 and S21 also being among the best-selling devices in India, as per the report.
The pre-owned smartphone market in Southeast Asia also demonstrated a 5 percent YoY increase in H1 2025, aided by its extensive unorganized channels and a steady influx of used devices and components from China.
Online platforms have become pivotal in the consumer-to-consumer (C2C) market for refurbished smartphones, driven by a rise in consumer trust, enhanced supply chains, and the convenience of digital negotiations and transactions, according to the research firm.
Furthermore, organized retailers in India are strengthening buyback initiatives in both online and offline markets by promoting flagship models as reliable and cost-effective alternatives. Retailer-led exchange programs and extended warranty offerings are also boosting the demand for newer refurbished devices.
Notably, Apple's iPhone exports reached approximately $10 billion, constituting over 75 percent of shipments in the first half of the year.