How Did India's Smartphone Market Grow 8% in April-June?
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Synopsis
India's smartphone market has shown remarkable resilience, growing by 8% in volume and 18% in value during the April-June quarter of 2025. This article explores the factors behind this surge, including economic improvements and market strategies that have transformed the landscape for major brands like Apple and Samsung.
Key Takeaways
- 8% growth in India's smartphone market volume in Q2 2025.
- 18% increase in market value during the same period.
- Apple's iPhone 16 was the top device shipped.
- Strong performance in the ultra-premium segment.
- Promotions and financing options greatly influenced consumer purchasing decisions.
New Delhi, July 30 (NationPress) The smartphone sector in India saw an impressive growth of 8 percent year-on-year in terms of volume and a remarkable 18 percent increase in value for the April-June quarter (Q2 2025), indicating a strong recovery after a sluggish Q1, as highlighted in a recent report.
The iPhone 16 stood out as the top-selling device during Q2 2025, fueled by ongoing promotions, extended EMI options, and enhanced retail strategies, which enabled Apple to achieve its highest-ever Q2 shipments in India.
As per Counterpoint’s 'Monthly India Smartphone Tracker', this resurgence was propelled by a substantial 33 percent rise in new product launches, aggressive marketing strategies, and robust performance during summer sales, with brands providing significant discounts, convenient EMIs, and bundled offers, particularly in the mid and premium categories.
“The recovery of India’s smartphone market in Q2 2025 was further backed by an improved macroeconomic landscape that enhanced consumer confidence and spending. Retail inflation fell to a six-year low, alleviating pressure on household finances, while repo rate reductions by the central bank made financing more accessible,” stated senior research analyst Prachir Singh.
Moreover, tax relief initiatives introduced earlier in the year bolstered disposable incomes and savings, creating a conducive environment for discretionary spending, he added.
This improved sentiment contributed to a remarkable 37 percent year-on-year growth in the ultra-premium (priced at Rs 45,000 and above) segment, making it the fastest-growing price tier.
The ultra-premium category played a pivotal role in enabling the Indian smartphone market to achieve its best-ever Q2 in value terms and the highest average selling price (ASP) recorded.
Apple and Samsung capitalized on this trend by implementing aggressive affordability initiatives such as trade-in programs, no-cost EMIs, and limited-time summer discounts, making flagship devices more accessible to aspiring customers, the report indicated.
“During Q2 2025, both OEMs and retailers organized several sales events, including parallel offline promotions, which allowed some OEMs to clear existing inventory and push for new launches. Samsung maintained its position as the second-largest brand, driven by vigorous summer promotions on its A and S series and increased interest in its N-1 flagship upgrades, which helped sustain momentum in the mid to premium market segments,” explained research analyst Shubham Singh.
Nothing experienced a staggering 146 percent year-on-year increase in shipments during Q2 2025, establishing itself as the fastest-growing brand for the sixth consecutive quarter—a remarkable accomplishment unique to Nothing. This surge was attributed to the launch of the CMF Phone 2 Pro and the brand's extensive retail expansion efforts.
OnePlus also saw its ultra-premium segment grow by 75 percent in Q2 2025, driven by the strong performance of its 13 and 13R series, alongside early momentum from the newly launched compact 13s, reflecting the brand’s expanding premium offerings.
Point of View
It is clear that India's smartphone market is not just recovering but evolving. The combination of improved economic conditions and strategic marketing has created a robust environment for growth, showcasing the resilience and adaptability of both consumers and brands in this dynamic landscape.
NationPress
30/07/2025
Frequently Asked Questions
What factors contributed to the growth of India's smartphone market in Q2 2025?
The growth was primarily driven by an improved macroeconomic environment, increased consumer confidence, significant marketing efforts by brands, and a rise in new product launches.
How did Apple perform in the Indian smartphone market during this period?
Apple achieved its highest-ever Q2 shipments in India, largely due to the iPhone 16's popularity, supported by attractive promotions and financing options.
What is the significance of the ultra-premium segment in India's smartphone market?
The ultra-premium segment, priced at Rs 45,000 and above, experienced a 37% year-on-year growth, making it the fastest-growing price tier and crucial for overall market value.
Which brands are leading the growth in the Indian smartphone market?
Both Apple and Samsung are leading the growth, driven by their aggressive marketing strategies and affordability initiatives that cater to aspirational buyers.
What was the performance of emerging brands like Nothing and OnePlus in Q2 2025?
Nothing saw a remarkable 146% year-on-year increase in shipments, while OnePlus's ultra-premium segment grew by 75%, reflecting their successful product offerings and market strategies.
