Why Did Lexus India Slash Car Prices by Up to Rs 20.8 Lakh?
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Synopsis
Lexus India has made headlines with significant price cuts across its entire lineup, following new GST rate reductions. This move not only enhances affordability but also aligns with the festive season, creating exciting opportunities for luxury car buyers. Discover how much you can save on your dream Lexus vehicle!
Key Takeaways
- Lexus India implements price cuts across all models.
- Reductions range from Rs 1 lakh to Rs 20.8 lakh.
- New prices effective from September 22.
- Strategic move aligns with the festive season.
- Reflects Lexus’s commitment to customer satisfaction.
New Delhi, Sep 8 (NationPress) Lexus India has revealed substantial price reductions across its entire lineup, following the recent GST rate adjustments.
The revised pricing will be effective from September 22, aligning perfectly with the upcoming festive season.
This strategic decision enables the luxury automaker to fully transfer the benefits of the tax reduction to its clientele, thereby enhancing the affordability of its vehicles.
The Japanese luxury manufacturer has implemented price cuts ranging from just over Rs 1 lakh to a remarkable Rs 20.8 lakh, based on the specific model.
The entry-level ES 300h sedan is now priced lower by up to Rs 1.47 lakh, while the popular NX 350h SUV enjoys a price reduction of up to Rs 1.58 lakh.
Within the RX series, the RX 350h has seen a decrease of up to Rs 2.1 lakh and the RX 500h by Rs 2.58 lakh.
Further significant cuts are seen in larger luxury models; the LM 350h now boasts savings of up to Rs 5.77 lakh, while the flagship LX 500d SUV has become more appealing with a substantial reduction of up to Rs 20.8 lakh.
This marks one of the most considerable price adjustments in India’s luxury car market following the rollout of GST 2.0.
Hikaru Ikeuchi, President of Lexus India, expressed his excitement about passing on the full tax benefit to customers.
He stated, "This initiative improves accessibility and fosters greater confidence in the luxury mobility sector."
Ikeuchi further emphasized that this decision embodies Lexus’s philosophy of Omotenashi—anticipating customer needs and delivering meaningful ownership experiences.
"As we approach the festive season, this will bring joy and create fresh opportunities for our guests to engage with the Lexus vehicle range," he added.
The timing of these price cuts is crucial, as the demand for luxury automobiles is projected to surge during the forthcoming festive season.
Point of View
It's evident that Lexus India's price cuts are a strategic response to the GST rate changes, demonstrating a commitment to customer satisfaction and market competitiveness. This initiative not only enhances accessibility but also positions Lexus favorably in the luxury automobile sector as we approach a bustling festive season.
NationPress
08/09/2025
Frequently Asked Questions
What prompted Lexus India to reduce car prices?
The recent reduction in GST rates allowed Lexus India to pass on the full benefits to customers, resulting in significant price cuts across all models.
When will the new prices take effect?
The revised prices will be effective from September 22, coinciding with the festive season.
How much have prices been reduced?
Price reductions range from over Rs 1 lakh to as much as Rs 20.8 lakh, depending on the model.
Which models have seen the biggest price cuts?
The flagship LX 500d SUV has the largest cut of up to Rs 20.8 lakh, and the LM 350h offers savings of up to Rs 5.77 lakh.
What is the significance of this price cut?
This price adjustment is one of the largest in India's luxury car segment post-GST 2.0, aimed at increasing accessibility for luxury car buyers.
