Synopsis
LehLah, a creator-led content commerce startup, has raised Rs 12.5 crore in seed funding from Gruhas, co-founded by Nikhil Kamath and Abhijeet Pai. The funds will enhance product development, brand visibility, and team expansion, signifying LehLah's growing market presence.Key Takeaways
- LehLah secures Rs 12.5 crore in funding.
- Investment led by Gruhas co-founded by Nikhil Kamath.
- Funds to boost product development and team expansion.
- Focus on bridging creators with brand partners.
- Significant 46% month-on-month GMV growth.
Mumbai, April 1 (NationPress) LehLah, a startup focused on content commerce driven by creators, has successfully secured Rs 12.5 crore during its seed funding phase, spearheaded by Gruhas, a venture co-founded by Nikhil Kamath and Abhijeet Pai. This funding underscores the increasing attractiveness and market presence of LehLah.
The capital will be directed towards product development, enhancing brand visibility, and expanding the team.
Discussing the investment, Nikhil Kamath remarked, “Today’s shopping experience transcends mere products -- it revolves around trust, influence, and community. Consumers seek recommendations from relatable figures rather than being sold to. The future of commerce likely belongs to platforms that empower individuals to monetize their influence while facilitating seamless discovery and purchases. Only time will reveal the outcome.”
Ashna Ruia, the Founder of LehLah, expressed, "We are thrilled to embark on this new journey with the support of Gruhas, who align with our vision for revolutionizing the creator economy. Their backing allows us to amplify our mission of enabling creators to establish successful businesses centered around their passions. As we innovate and grow, we are motivated by the chance to reshape the blend of creativity, commerce, and community, with key partners like Nikhil Kamath alongside us."
LehLah operates as a content commerce platform that empowers creators to monetize their influence by sharing affiliate links for carefully curated product recommendations. It bridges the gap between creators and brand partners, transforming genuine content into a lucrative revenue stream.
By providing a seamless shopping experience for followers, LehLah enhances sales and boosts conversions for brands. Since its inception, LehLah has achieved rapid growth, collaborating with leading e-commerce platforms such as Myntra, Meesho, Flipkart, and Nykaa, along with notable D2C brands like Libas and Foxtale.
This partnership has led to a remarkable 46 percent month-on-month growth in GMV and has facilitated over 700,000 content pieces via its vast creator network.
