Is Reliance's Campa Cola Hurting Religious Sentiments?
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Synopsis
The revival of Campa Cola by Reliance Industries has sparked a significant outcry on social media, particularly after accusations of disrespecting religious sentiments. This controversy has ignited a nationwide push for accountability and respect for cultural values.
Key Takeaways
- Campa Cola is facing backlash for allegedly offending religious sentiments.
- The controversy coincides with the Rath Yatra procession.
- Consumers are demanding accountability from brands regarding cultural respect.
- The brand has shifted from nostalgia to commercial tactics.
- Reliance Industries aims to strengthen its presence in the FMCG market.
New Delhi, June 25 (NationPress) Campa Cola, the once-renowned Indian soft drink brand recently brought back by Reliance Industries, is encountering significant backlash on social media.
The hashtag #BoycottCampa is trending nationwide after the brand purportedly incorporated religious imagery associated with Lord Jagannath in one of its advertisements.
This controversy surfaced right before the major Rath Yatra procession, scheduled for June 27, where Lord Jagannath, Balabhadra, and Subhadra will be paraded on their respective chariots.
Numerous users on the platform X have accused the company of offending religious sentiments to market its product.
The uproar escalated swiftly, with users condemning the brand for what they label a ‘marketing gimmick’ that shows disrespect towards religious convictions.
A user named Modinaal Sarapunjab commented, “No brand should take advantage of religious feelings for profit. Campa Cola must apologize and honor the sanctity of Lord Jagannath's temple.”
Sharing similar sentiments, user Chaviii Patel remarked, “You can't turn a mistake into a movement. Campa Cola was forgotten for good reason.”
Raghav Sawant criticized the brand’s motives, saying, “Commercial greed should never overshadow spiritual reverence. Apologize immediately, Campa Cola.”
Shivam Patil also contributed to the discourse, writing, “Religious symbols aren't props for marketing. Campa Cola has crossed a boundary.”
The outrage extended beyond religious concerns. Some users raised alarms about corporate dominance and monopolistic practices.
Samay stated, “Support local. Reject exploitation. Campa Cola’s revival isn’t about taste -- it’s about control.”
Vishal added, “Campa once symbolized nostalgia. Now it’s just another instrument for monopolies. We deserve better alternatives, free from corporate manipulation.”
Nilu, another user, expressed her discontent with the brand's evolution over the years. “From being the people's drink to a corporate pawn? Disappointed but not deceived. Let’s raise our voices, not our glasses,” she stated.
Rahul Gowda also criticized the brand's advertisement, stating, “Exploiting religious faith for profit is intolerable. Campa Cola, show some respect.”
Campa Cola is presently owned by Reliance Consumer Products Limited (RCPL), the FMCG division of Reliance Industries Limited.
The company obtained the nostalgic brand from Pure Drinks Group in August 2022 for Rs 22 crore to bolster its position in the consumer goods sector.
Reliance formally relaunched Campa Cola on March 9, 2023, offering three flavours -- cola, orange, and lemon -- which are now available in select outlets across India.
Point of View
It's crucial to report on the controversy surrounding Campa Cola with an unbiased perspective. This situation underscores the delicate balance between commercial interests and respecting cultural sentiments. The backlash highlights a broader concern over corporate responsibility and accountability in India.
NationPress
25/06/2025
Frequently Asked Questions
What sparked the backlash against Campa Cola?
The backlash was ignited by allegations that Campa Cola used religious imagery of Lord Jagannath in an advertisement, leading to accusations of disrespecting cultural sentiments.
How did consumers react to the advertisement?
Consumers expressed their outrage on social media, using the hashtag #BoycottCampa to criticize the brand for exploiting religious sentiments for commercial gain.
What is the history of Campa Cola?
Campa Cola was a popular Indian soft drink brand that was acquired by Reliance Industries in August 2022, with a relaunch occurring in March 2023.
What are the flavors currently offered by Campa Cola?
Campa Cola currently offers three flavors: cola, orange, and lemon, which are available in select stores across India.
What is the significance of the Rath Yatra?
The Rath Yatra is a significant Hindu festival that involves the procession of deities Lord Jagannath, Balabhadra, and Subhadra on chariots, symbolizing their journey and connection with devotees.
