Leading Factors in Smartphone Purchases for Indian Consumers: Processor Performance
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Synopsis
A report reveals that processor performance is the leading factor in smartphone purchases among Indian consumers, followed by battery life, storage, and camera quality. The findings highlight a growing trend of consumers willing to invest in high-performance devices as smartphone reliance increases.
Key Takeaways
- Processor performance is the top purchase factor for Indians.
- 28% believe it affects overall device performance.
- 16% are willing to pay more for faster processors.
- Smartphone market growth projected at 6% in 2025.
- India ranks as the second-largest smartphone market globally.
New Delhi, Jan 27 (NationPress) The performance of smartphone processors has emerged as the foremost factor influencing smartphone purchasing decisions among Indian consumers, with battery life, storage capacity, and camera quality following closely, as revealed in a report published on Monday.
As users increasingly depend on smartphones, they are making more informed and cautious choices when selecting their devices. This trend has led consumers to be willing to invest more in faster processors for enhanced performance, according to findings from Counterpoint Research.
The survey indicated that 28 percent of participants believe that processor performance plays a crucial role in the overall functionality of a device.
In terms of willingness to pay extra for features, processor speed ranks highest, with 16 percent ready to spend more, followed by battery life (13 percent) and 5G connectivity (12 percent), the report disclosed.
Senior research analyst Shivani Parashar stated that processor performance has become the pivotal aspect for consumers when choosing a smartphone, as 84 percent of respondents are knowledgeable about the significance of chipsets.
As GenAI progresses, the smartphone experience is expected to become even more tailored. Chipset manufacturers are fostering innovation as the industry transitions from basic connectivity to AI-driven processors that offer smarter, quicker, and more personalized smartphone experiences, Parashar noted.
The survey identified Qualcomm, Exynos, and MediaTek as the leading chipset brands recognized by consumers.
Meanwhile, the smartphone sector in India is set for substantial growth in 2025, with an anticipated 6 percent year-on-year increase, fueled by improved consumer sentiment and government initiatives aimed at job creation.
According to the latest report from Counterpoint, India has ascended to become the second-largest smartphone market globally by unit volume and the third-largest by value in the third quarter of 2024.
Smartphone volume experienced a 3 percent growth in Q3 2024 (July-September), while its value soared by an impressive 12 percent, achieving an all-time high for a single quarter.
