Are Smartphone Sales Rising Globally in Q1 2025?
Click to start listening
Synopsis
Discover how the global smartphone market is evolving in Q1 2025, with significant growth in revenue and average selling prices. Despite challenges, companies are adapting to maintain momentum while new brands emerge in the competitive landscape.
Key Takeaways
- 3% year-on-year growth in smartphone sales.
- Average selling price increased by 1% to $364.
- Brands like Google and Huawei are gaining revenue share.
- Apple's shipments increased by 12% despite ASP decline.
- Market outlook suggests potential decline in 2025.
New Delhi, May 3 (NationPress) According to a recent report, the worldwide smartphone industry recorded a 3% year-on-year growth in revenue during the first quarter of 2025.
The average selling price (ASP) also increased by 1% year-on-year, reaching $364.
Despite uncertainties surrounding tariffs, the smartphone sector continued to thrive as original equipment manufacturers (OEMs) strategically bolstered inventory in anticipation of potential tariff challenges, as detailed in the latest findings from Counterpoint’s Market Monitor service.
Senior analyst Shilpi Jain noted that the global smartphone market experienced modest growth, spurred by strategic production adjustments and the rising integration of artificial intelligence (AI) technologies.
Besides Apple and vivo, most revenue growth stemmed from brands not in the top five, like Google, Motorola, and Huawei. This highlights the capability of these brands to provide a higher value proposition and their increasing presence in the ongoing premiumization trend, Jain stated.
Although Apple saw a 9% decline in iPhone ASP year-on-year, the company’s revenue remained stable.
In fact, Apple experienced the most rapid growth among the top five brands, boosted by a significant 12% increase in shipments.
The introduction of the iPhone 16e during this quarter fueled shipment growth but also put downward pressure on ASPs, proving to be a wise strategy that benefited Apple’s quarterly performance, noted research director Jeff Fieldhack.
Samsung retained its leading position in global smartphone shipments; however, its revenues were affected by a 7% decline in ASP due to an increasing number of value offerings in its lineup.
The report indicated that vivo saw revenue growth owing to its strong performance in markets such as India.
“Looking forward, we anticipate a slight decline in the global smartphone market in 2025 as consumer sentiment and macroeconomic indicators weaken due to tariff-related challenges and supply chain uncertainties,” the report concluded.
Point of View
My perspective emphasizes the importance of ongoing innovation and adaptability in the smartphone market. While challenges persist, the resilience shown by both established and emerging brands reflects a dynamic industry that is crucial for consumers and the economy alike.
NationPress
22/05/2025
Frequently Asked Questions
What was the percentage growth of smartphone sales in Q1 2025?
The smartphone sales grew by 3% globally in Q1 2025.
What is the average selling price of smartphones in Q1 2025?
The average selling price reached $364 in Q1 2025.
Which brands contributed to revenue growth outside the top five?
Brands like Google, Motorola, and Huawei contributed to revenue growth outside the top five.
How did Apple perform in terms of revenue despite a decline in ASP?
Apple's revenue remained stable despite a 9% decline in iPhone ASP, with a 12% increase in shipments.
What is the outlook for the smartphone market in 2025?
The outlook suggests a slight decline in the smartphone market in 2025 due to consumer sentiment and macroeconomic uncertainties.
