Synopsis
A new report reveals that 45% of Indians under 35 are choosing stocks as their primary investment avenue, reflecting a shift towards equity investments driven by financial awareness and digital tools. However, financial education remains a critical challenge for many aspiring investors.Key Takeaways
- 45% of young Indians prefer stocks for investment.
- 81% of respondents have invested in the stock market.
- 42% of non-investors feel unprepared to start investing.
- Digital platforms are crucial for investment education.
- Gender gap persists, with only 10.1% of investors being women.
Bengaluru, Feb 24 (NationPress) A recent report indicates that 45% of Indians below the age of 35 are now selecting stocks as their main investment choice. This surge in stock market engagement is attributed to a rise in financial knowledge, enhanced access to investment resources, and a strong inclination towards long-term wealth accumulation.
The ‘Investor Behaviour Index’ (IBI 2025) report, produced by StockGro in partnership with research agency 1Lattice, reveals that 81% of surveyed individuals have already made stock market investments.
This trend shows that an increasing number of young individuals are shifting from conventional savings methods to direct equity investments.
“Investing in equities is widely recognized as a remarkable tool for wealth generation and passive income,” stated Amar Choudhary, CEO of 1Lattice.
However, the report highlights that financial education continues to pose a significant challenge.
It found that 42% of those not investing believe they lack the necessary knowledge to start, while 44% of potential investors seek step-by-step guidance.
Additionally, 38% of respondents prefer learning through online video courses, demonstrating a rising demand for structured and accessible financial education.
“With young investors spearheading the shift towards equities and education-focused digital platforms, the urgency for financial literacy has never been greater,” remarked Ajay Lakhotia, Founder and CEO of StockGro.
Digital investment platforms are pivotal in this evolution.
The report noted that 68% of respondents prefer digital platforms for learning about investments and trading.
Features such as real-time insights, AI-driven suggestions, and virtual trading experiences have rendered investing more approachable.
Nearly 50% of novices favor practicing with virtual currency before engaging in actual investments.
The analysis also uncovered a gender disparity in stock market involvement, with only 10.1% of investors being women.
Nevertheless, there is a hopeful trend, as 34% of female respondents intend to boost their equity investments in the upcoming year.
Investor anxiety over market fluctuations persists, with 51% expressing concerns about possible market downturns.
The findings indicate that financial literacy and digital investment tools are expanding beyond urban centers.
