How is Zero MDR Driving the Digital Payments Boom? BharatPe’s Sandeep Indurkar Explains
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Synopsis
Discover how BharatPe's CEO, Sandeep Indurkar, unveils the impact of the zero MDR policy on India's digital payments landscape. This initiative is not just changing how business is done but is also shaping the future of commerce in Tier 2 and Tier 3 cities.
Key Takeaways
- Zero MDR policy: A significant driver for digital payment adoption.
- Empowerment of small businesses: Easier payment solutions foster economic growth.
- AI assistance: BharatPe's dedicated teams streamline integration for merchants.
- Government initiatives: Facilitate the transition to digital platforms.
- Fintech growth: BharatPe's success exemplifies the potential of the digital economy.
Mumbai, Oct 8 (NationPress) During BharatPe’s recent launch, Sandeep Indurkar, CEO – Payments at BharatPe, emphasized the profound influence of government initiatives on India’s digital economy.
In a conversation with IANS at the Global Fintech Fest 2025, Indurkar pointed out that the government’s zero MDR (Merchant Discount Rate) policy has been revolutionary, particularly benefiting offline markets in Tier 2 and Tier 3 cities.
“Merchants have seamlessly transitioned from cash to QR payments due to the absence of charges. This initiative has considerably enhanced digital transactions,” he stated.
Indurkar highlighted that modern payments extend beyond simple money transfers; they also encompass data sharing and customer relationship management.
“When customers opt for UPI on a platform, they are frequently directed to competitor applications, disrupting the fluid experience. Our objective is to facilitate payments within the merchant's own app, preserving the customer relationship,” he elaborated.
He mentioned that BharatPe offers a dedicated team, along with an AI co-pilot, to assist merchants in expediting digital payment integration.
This team helps in establishing the necessary product and technical infrastructure while ensuring compliance with banks and NPCI.
Indurkar used BharatPe’s growth trajectory as a testament to the potential of fintech in India.
“In merely six years, BharatPe has achieved a valuation exceeding $2 billion. Events like the Global Fintech Festival serve as platforms to showcase innovations, attract investors, and expand the customer base,” he remarked.
Indurkar also stressed how simplified payments are empowering small businesses and homepreneurs.
“Nowadays, Instagram boutiques or individuals selling homemade pickles can effortlessly accept digital payments. This fosters trust and strengthens distribution, ultimately enhancing the economy,” he noted.
Reflecting on government initiatives, Indurkar commended the steps taken to promote digital adoption.
“With ONDC, UPI expansion, and zero MDR, the government has facilitated the transition of businesses online. It’s inspiring to observe Tier 2 and Tier 3 markets leapfrogging directly into digital payments,” he told IANS.
Regarding broader economic growth under Prime Minister Narendra Modi, Indurkar remarked, “Over the past 25 years, India has witnessed substantial advancement. The digital payment ecosystem is a prime example of this growth, generating opportunities for businesses of all sizes.”
Point of View
I observe that the advancements in digital payments driven by government policies are crucial for fostering financial inclusivity. BharatPe's strategies exemplify the potential of fintech to transform economic landscapes, especially in underrepresented markets.
NationPress
08/10/2025
Frequently Asked Questions
What is zero MDR?
Zero MDR refers to the Merchant Discount Rate being waived, allowing merchants to accept payments without incurring transaction fees.
How does zero MDR benefit small businesses?
By eliminating transaction fees, zero MDR makes it easier for small businesses to adopt digital payment solutions, fostering growth and customer trust.
Why are Tier 2 and Tier 3 cities important for digital payments?
These cities are witnessing rapid adoption of digital payment technologies, driven by initiatives like zero MDR, which enhance access to financial services.
What role does BharatPe play in this digital shift?
BharatPe provides tools and support for merchants to integrate digital payments seamlessly, helping them transition from cash to digital transactions.
How has BharatPe evolved in recent years?
BharatPe has reached a valuation of over $2 billion in just six years, showcasing the potential for fintech growth in India.
