Actor Asim Riaz has publicly hit back at television personalities Rubina Dilaik and Hina Khan after the two, along with their respective husbands Abhinav Shukla and Rocky Jaiswal, discussed his conduct and TRP claims on their podcast — with Rubina reportedly calling him a 'nuisance value'.

Asim's X Post and What He Said

Taking to X (formerly Twitter), Asim shared a pointed response aimed squarely at the group. 'I saw another clip from a podcast where these TV industry aunties and uncles were talking about how I bring TRP to every reality show I do. Well, the answer is YES, I DO. Good luck with your careers n keep playing your roles and being puppets in the industry,' he wrote.

The post, while not naming anyone directly, was widely read as a reference to Rubina, Hina, and their husbands — all established names in Indian television.

What Was Said on the Podcast

The controversy traces back to an episode of The4POV, a podcast hosted by Rubina Dilaik and Abhinav Shukla. During the episode, the four — Rubina, Abhinav, Hina, and Rocky — discussed the culture of publicity, controversy, and the role of contestants in driving reality show viewership.

The conversation turned to Asim's earlier claims about his contribution to the success and TRP ratings of shows he has appeared on, including Bigg Boss, Khatron Ke Khiladi, and Battleground. Hina Khan reportedly referenced an interview in which Asim had spoken about his impact, suggesting he appeared to flaunt his presence as the reason these shows gained traction.

Rubina Dilaik, who has worked alongside Asim on both Battleground and Khatron Ke Khiladi, recalled her experience working with him. She criticised what she described as his disrespectful behaviour towards the show's creative team and crew. She also questioned his TRP claims and, according to reports, called him a 'nuisance value,' citing alleged misconduct behind the scenes.

Background: Asim's Reality Show History

Asim Riaz first rose to prominence on Bigg Boss 13, where he was the runner-up. He has since appeared on multiple reality formats, consistently drawing attention — and controversy. Notably, he was removed from Khatron Ke Khiladi 14 following a heated confrontation involving host Rohit Shetty and fellow contestants after he failed to complete a stunt.

His stint on Battleground also drew scrutiny, with Rubina's podcast remarks reigniting questions about his conduct during that show's production.

What This Spat Signals

The public exchange underscores a broader tension in Indian reality television between contestants who leverage controversy for visibility and established actors who argue that such behaviour disrupts productions. Asim's willingness to respond publicly on X — rather than through a publicist's statement — keeps the spotlight firmly on him, which, critics might argue, is precisely his point. Whether this escalates further will likely depend on whether Rubina or Hina choose to respond.