Ayushmann Khurrana Becomes FICCI Frames Ambassador

Synopsis

Bollywood actor Ayushmann Khurrana has been named the brand ambassador for FICCI Frames during its 25th anniversary, themed ‘RISE: Redefining Innovation, Sustainability, and Excellence’. This event showcases influential figures in the Media & Entertainment industry.

Key Takeaways

Ayushmann Khurrana appointed as FICCI Frames ambassador.
The convention's theme is ‘RISE: Redefining Innovation, Sustainability, and Excellence’.
Annual event attracts global personalities and industry leaders.
Past attendees include Hugh Jackman and James Murdoch.
Focus on creativity, innovation, and excellence in the industry.

Mumbai, Jan 23 (NationPress) Bollywood star Ayushmann Khurrana has been appointed as the brand ambassador for FICCI Frames during its milestone 25th anniversary this year. The theme for this year’s convention is ‘RISE: Redefining Innovation, Sustainability, and Excellence’, emphasizing the transformative role of FICCI Frames in shaping narratives, nurturing creativity, and advancing the Media & Entertainment sector.

This annual event takes place in Mumbai and gathers influential personalities, creative professionals, and policymakers from across the globe to explore emerging trends, innovative technologies, and significant challenges within the entertainment industry. The agenda features various formats including keynote speeches, B2B meetings, masterclasses, policy roundtables, Best Animated FRAMES Awards (BAF), global content market exhibitions, and lively cultural evenings.

Past editions of FICCI Frames have welcomed prominent global figures such as Hugh Jackman, the acclaimed actor and humanitarian; James Murdoch, CEO of 21st Century Fox; Charles H. Rivkin, Chairman of the Motion Picture Association of America (MPAA); and Gary Knell, Chairman of National Geographic Partners. Other distinguished attendees include former FCC Commissioner Ajit Pai, Jim Egan, CEO of BBC Global News, and JB Perrette, President of Discovery Networks International, among others.

On his new role with FICCI Frames, Ayushmann stated, “It is a huge honor for me to be announced as the first Brand Ambassador for FICCI Frames in its silver jubilee year. Arriving in Mumbai from Chandigarh with nothing but dreams, I could never have envisioned this incredible journey where my work not only impacted lives but also became part of India's vibrant pop culture. In my new position, I am dedicated to collaborating with the outstanding FICCI team to promote disruption, celebrate innovation, and highlight the excellence our industry continually provides.”

Kevin Vaz, Chair of the FICCI Media and Entertainment Committee & CEO of Entertainment at Jiostar, remarked, “The silver jubilee edition of FICCI Frames celebrates 25 years of excellence and honors the legacy built in shaping India’s Media & Entertainment industry. Ayushmann Khurrana, with his remarkable journey of creativity, innovation, and audience connection, embodies the very essence of FICCI Frames. His involvement will elevate this landmark event and inspire future generations of storytellers and creators.”

With Ayushmann Khurrana as the brand ambassador for this significant milestone, the 25th anniversary is set to be a fusion of star power, industry innovation, and global significance.