B Praak and Jaani Unveil New Devotional Music Label
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Synopsis
Singer B Praak and lyricist Jaani have launched Kripa Records, a devotional music label celebrating Indian spirituality. The label's debut features Shreya Ghoshal's soulful bhajan, with plans for further releases including 'Aaye Ram Ji' with Shriya Saran.
Key Takeaways
- B Praak and Jaani launch Kripa Records.
- First release features Shreya Ghoshal.
- Focus on Indian spirituality and culture.
- Upcoming release: 'Aaye Ram Ji' with Shriya Saran.
- Devotional music as a mission, not just business.
Mumbai, Jan 22 (NationPress) Renowned singer B Praak and celebrated lyricist Jaani have introduced a new record label named Kripa Records. This label is dedicated to the realm of devotional music, aimed at honoring Indian spirituality and cultural heritage. The inaugural release of the label showcases playback singer Shreya Ghoshal performing a heartfelt bhajan.
This collaboration unites B Praak’s musical compositions, Jaani’s lyrical creativity, and Shreya Ghoshal’s enchanting voice. The track is set to debut on January 27.
Reflecting on this new endeavor, B Praak expressed, “Devotional music has always been a significant part of my life. This genre resonates deeply with me, providing a sense of tranquility and purpose whether I’m creating or listening to it. With Kripa Records, I aspire to channel this personal connection into a meaningful business venture.”
He added, “This label is more than just a commercial project; it’s a mission to reconnect individuals with their spiritual roots through music. Launching this label has been a long-held dream, and having Shreya Ghoshal perform the inaugural bhajan is the ideal way to embark on this journey of faith and melody.”
Excitingly, Kripa Records is also set to release a song titled ‘Aaye Ram Ji’, featuring actress Shriya Saran.
This venture signifies a pivotal moment in the entrepreneurial paths of B Praak and Jaani as they delve into the world of devotional music with Kripa Records. The duo envisions this label as a heartfelt mission, striving to create impactful art that resonates with people’s spiritual and emotional experiences.
Kripa Records aims to harmonize traditional and contemporary elements, offering devotional music that elevates the spirit and reconnects individuals with their cultural heritage. This innovative initiative seeks to transform the experience of devotional music, featuring a blend of soothing melodies and enduring values with a modern touch.
