Deepshikha Deshmukh ties rakhi to Jackky Bhagnani, calls him 'pure gold'
Synopsis
Producer Deepshikha Deshmukh's Raksha Bandhan reel with brother Jackky Bhagnani is a rare unscripted Bollywood moment — no promotions, no film plugs, just a sister calling her filmmaker brother her 'pure gold' and making him touch her feet on camera. In an industry where sibling bonds are often PR, this one landed differently.
Key Takeaways
Deepshikha Deshmukh tied a rakhi to brother Jackky Bhagnani on 28 August , sharing the moment on Instagram .
She called him her 'first baby' and 'pure GOLD' in an emotional caption.
The reel shows Jackky touching Deepshikha's feet as part of the Raksha Bandhan celebration.
The siblings previously co-produced Sarbjit ( 2016 ) under banner Pooja Entertainment .
Jackky's last acting role was in Mitron ( 2018 ); his latest production was Bade Miyan Chote Miyan .
Producer Deepshikha Deshmukh celebrated Raksha Bandhan by tying a rakhi to her filmmaker brother Jackky Bhagnani, sharing an emotional tribute on Instagram on Friday, 28 August and calling him her 'first baby' and 'pure gold'. The sibling moment quickly resonated with fans of both industry figures.
The Raksha Bandhan Moment
Deepshikha posted a reel capturing the festival celebration, in which she is seen tying the rakhi around Jackky's wrist. In a touching gesture, Jackky then touches her feet — a traditional mark of respect — as the two observe the occasion together.
In her caption, Deepshikha wrote: 'Happy Raksha Bandhan to my first baby. They truly don't make people like you anymore — my pure GOLD! And of course, making you Pairi Pauna on repeat… honestly, my favourite part of Raksha Bandhan Love you always, my favourite person to fight n argue with and my forever little brother.'
About Jackky Bhagnani
Jackky Bhagnani made his acting debut with Kal Kissne Dekha in 2009, followed by films including F.A.L.T.U., Ajab Gazabb Love, Rangrezz, Youngistaan, and Welcome To Karachi. His last on-screen acting appearance was in the 2018 film Mitron, directed by Nitin Kakkar — an official remake of the 2016 Telugu film Pelli Choopulu, which also starred Vijay Devarakonda and Ritu Varma.
Jackky as a Producer
In 2016, the siblings co-produced Sarbjit under their banner Pooja Entertainment. Jackky's most recent production was Bade Miyan Chote Miyan, a science-fiction action film directed by Ali Abbas Zafar, starring Akshay Kumar, Tiger Shroff, and Prithviraj Sukumaran. The film — sharing its title with the 1998 Bollywood classic — follows two former soldiers racing to protect India from a vengeful scientist.
What Raksha Bandhan Means
Raksha Bandhan is an annual festival in which sisters tie a sacred thread, the rakhi, around their brothers' wrists as a symbol of love and protection. The occasion is widely observed across India and among Indian communities worldwide.
Point of View
Which is what makes Deepshikha Deshmukh's Raksha Bandhan reel stand out — it is unpolished, personal, and unsells nothing. For Jackky Bhagnani, whose last two years have been defined by a high-profile production and an even higher-profile personal life, a moment of quiet sibling normalcy is its own kind of image reset. The industry would do well to note that audiences respond to authenticity precisely because they see so little of it.
NationPress
28 Aug 2026
Frequently Asked Questions
Why did Deepshikha Deshmukh's Raksha Bandhan post go viral?
Deepshikha Deshmukh shared a heartfelt Instagram reel on 28 August showing her tying a rakhi to brother Jackky Bhagnani and calling him her 'pure gold,' which struck a chord for its genuine, unscripted tone. The video also showed Jackky touching her feet, a traditional gesture of respect that added emotional weight to the post.
Who is Jackky Bhagnani?
Jackky Bhagnani is a Bollywood actor and producer who debuted in the 2009 film Kal Kissne Dekha. He has since shifted focus to production, co-founding Pooja Entertainment with sister Deepshikha Deshmukh, and most recently bankrolled Bade Miyan Chote Miyan (2024) starring Akshay Kumar and Tiger Shroff.
What films have Deepshikha Deshmukh and Jackky Bhagnani produced together?
The siblings co-produced Sarbjit in 2016 under their banner Pooja Entertainment. Jackky has continued producing under the same banner, with Bade Miyan Chote Miyan being his most recent production.
What was Jackky Bhagnani's last acting role?
Jackky Bhagnani was last seen as an actor in the 2018 film Mitron, directed by Nitin Kakkar. The film was an official remake of the Telugu hit Pelli Choopulu and also featured Vijay Devarakonda and Ritu Varma.
What is Raksha Bandhan?
Raksha Bandhan is an Indian festival in which sisters tie a sacred thread called a rakhi around their brothers' wrists, symbolising love and the bond of protection. It is observed annually and is one of the most widely celebrated sibling festivals in India.
