Dwayne Johnson's top skincare tip for men: 'Toner is the quiet superpower'
Synopsis
Dwayne Johnson is using his Moana press tour to make the case for men's skincare — specifically toner. The Rock, who launched his own grooming brand in 2024, wants to end the stigma around men discussing skincare openly. His viral bald-man-sells-shampoo moment only added fuel to the conversation.
Key Takeaways
Dwayne Johnson , 54 , called toner 'the quiet superpower' and urged men to incorporate it into their daily skincare routine.
Johnson launched his own skincare brand in 2024 , featuring a witch hazel toner, volcanic ash face rub, fragrances, and more.
He made the remarks during a press tour for the upcoming Moana live-action film, in which he reprises his role as demigod Maui .
An influencer's viral TikTok in June mocked Johnson for selling shampoo despite being bald; he responded humorously in character as Maui.
Johnson confirmed that Moana 3 is in development following the 2024 animated sequel.
Hollywood actor Dwayne Johnson, 54, is on a mission to normalise men's skincare — and his number-one recommendation is surprisingly simple: toner. Speaking during a press tour ahead of the release of the upcoming Moana live-action film, Johnson urged men to add toner to their daily routine, calling it an underrated essential.
What Johnson Said
'It's toner. Dudes, you must use toner. Toner is the quiet superpower. Because toner's the thing that our girls use, our ladies use that,' Johnson told People magazine. The actor said he hopes his candour around skincare helps break the stigma that has long kept men from openly discussing grooming habits. 'So many times I would say, Dude, why are we whispering (about skincare)? It's okay. We should be able to have this open conversation,' he added.
His Skincare Brand and What It Offers
Johnson launched his own skincare brand in 2024. He says the line includes 'an amazing toner that has some witch hazel in it', which is said to remove residual oil and impurities, exfoliate dead skin cells, and minimise pores. Beyond toner, the brand's catalogue reportedly spans a volcanic ash face rub, fragrances, a moisturiser, facial cleanser, eye gel, body wash, hair care products, and more. Johnson also praised the volcanic ash face rub and the brand's fragrance range during the press interaction.
The Viral Shampoo Moment
The actor's grooming venture drew playful attention in June when an influencer's TikTok video went viral for its humorous take on a bald man selling shampoo and conditioner. Johnson responded with characteristic wit, posting a video of himself in his long-locked Moana character Maui's wig with the caption: 'Ok this made me belly laugh. HARD. And hey, sometimes a Demigod's radiant and ravishing hair needs shampoo/conditioner. You're Welcooooome.'
The Moana Connection
Johnson reprises his role as the demigod Maui from the 2016 animated film Moana in the upcoming live-action adaptation. Catherine Lagaʻaia steps into the title role previously voiced by Auliʻi Cravalho, with Jemaine Clement, John Tui, Frankie Adams, and Rena Owen also joining the cast. The story follows Moana and Maui on a daring ocean voyage. Johnson also recently confirmed that Moana 3 is in development, following the animated sequel released in 2024.
With a blockbuster franchise and a growing grooming empire, Johnson is using his platform to push men's self-care into the mainstream — one toner bottle at a time.
Point of View
Yet cultural reluctance to discuss it openly has kept adoption low — particularly in older demographics. By leveraging his hyper-masculine brand identity to champion toner, Johnson is doing something no traditional grooming ad has managed: making skincare feel aspirational for men who would otherwise dismiss it. The bald-man-sells-shampoo moment, far from being a PR liability, became organic reach worth millions. Whether his brand can hold shelf space against established players once the celebrity novelty fades is the real question.
NationPress
11 Jul 2026
Frequently Asked Questions
What skincare product does Dwayne Johnson recommend for men?
Dwayne Johnson recommends toner, calling it 'the quiet superpower' that men overlook. He says toner removes residual oil and impurities, exfoliates dead skin cells, and minimises pores.
When did Dwayne Johnson launch his skincare brand?
Johnson launched his grooming brand in 2024. The line includes a witch hazel toner, volcanic ash face rub, moisturiser, facial cleanser, eye gel, body wash, hair care, and fragrances.
Why did Dwayne Johnson go viral for selling shampoo?
In June, a TikTok influencer posted a humorous video questioning why Johnson — who is famously bald — was selling shampoo and conditioner. Johnson responded with a video of himself in his long-haired Maui wig from Moana, joking that 'sometimes a Demigod's radiant and ravishing hair needs shampoo/conditioner.'
What is the Moana live-action film about?
The live-action Moana follows the title character and the demigod Maui on a daring ocean voyage, mirroring the plot of the 2016 animated original. Catherine Lagaʻaia plays Moana, while Dwayne Johnson reprises his role as Maui.
Is Moana 3 confirmed?
Yes. Dwayne Johnson confirmed earlier in July 2025 that Moana 3 is in development, following the animated sequel released in 2024.
