Allu Arjun's 'Happy' re-release: Genelia Deshmukh says it never goes out of style

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Allu Arjun's 'Happy' re-release: Genelia Deshmukh says it never goes out of style

Synopsis

Two decades on, Allu Arjun and Genelia Deshmukh's 'Happy' is back in cinemas in 4K — and the iconic 'Osa Osa' number is trending again. Genelia's nostalgic post captures exactly why cult Telugu romances keep finding new audiences, and why this re-release is more than just a box-office play.

Key Takeaways

Genelia Deshmukh celebrated the 4K re-release of Allu Arjun -starrer 'Happy' with a social media post on 17 June .
She shared a clip of the song 'Osa Osa' , sung by Jassie Gift and Suchitra , which is reportedly trending online.
The original film was directed by A.
Karunakaran and also starred Manoj Bajpayee and Brahmanandam .
The Malayalam dub 'Happy Be Happy' ran for over 175 days in Kerala , making it a crossover blockbuster.
Genelia will next be seen in Ram Gopal Varma's 'Police Station Mein Bhoot' alongside Manoj Bajpayee .

Actress Genelia Deshmukh has marked the re-release of her Telugu romantic action comedy 'Happy', co-starring Allu Arjun, with a nostalgic social media post declaring that 'some things never go out of style.' The film, originally released in the mid-2000s, is returning to cinemas in a 4K format, reigniting fan enthusiasm across platforms.

Genelia's Celebration Post

Genelia shared a clip of the peppy romantic number 'Osa Osa', sung by Jassie Gift and Suchitra, from the film. 'Because some things never go out of style — it's trending everywhere again! #HappyReRelease #AlluArjun #Genelia #Happy4K #OssaOssa,' she wrote as her caption, signalling that the song has found a fresh audience online ahead of the theatrical return.

About the Film 'Happy'

'Happy' is a Telugu romantic action comedy directed by A. Karunakaran. The film features an ensemble cast including Manoj Bajpayee, Deepak Shirke, Brahmanandam, Kishore, and Tanikella Bharani. Its plot centres on an orthodox politician's daughter, on the verge of an arranged marriage to a powerful man, who blames her friend — a pizza delivery boy — for her predicament. The boy then attempts to resolve the situation by posing as her lover, setting off a chain of comic and dramatic events.

Notably, the film was later dubbed and released in Malayalam as 'Happy Be Happy', becoming a blockbuster in Kerala and running for over 175 days — a rare crossover achievement for a Telugu film at the time.

Genelia's Recent and Upcoming Work

Genelia was most recently seen in Raja Shivaji, directed by her husband Riteish Deshmukh, which depicts the life of Shivaji, the founder of the Maratha Empire. The film boasts a sprawling cast including Riteish Deshmukh in the title role, alongside Sanjay Dutt, Abhishek Bachchan, Mahesh Manjrekar, Sachin Khedekar, Bhagyashree, Fardeen Khan, Jitendra Joshi, and Amole Gupte.

She is also set to appear in director Ram Gopal Varma's upcoming horror comedy 'Police Station Mein Bhoot', which reunites her with Manoj Bajpayee — marking the first time the two will share screen space, despite both having featured in the original 'Happy.'

A Career That Spans Two Decades

Genelia launched her acting career with the 2003 Hindi film Tujhe Meri Kasam and earned early recognition in the Tamil film Boys the same year. She went on to win widespread acclaim for her roles in the 2008 romantic comedies Santosh Subramaniam and Jaane Tu... Ya Jaane Na. After marrying Riteish Deshmukh — with whom she has two sons — she stepped back from the screen before staging a comeback with the 2022 Marathi film Ved. The 'Happy' re-release adds another nostalgic chapter to a career that has spanned Telugu, Tamil, Hindi, and Marathi cinema.

Point of View

And that legacy is precisely what the 4K re-release is banking on. Whether nostalgia alone can translate into box-office numbers in a crowded multiplex calendar remains the real question.
NationPress
4 Aug 2026

Frequently Asked Questions

Why is 'Happy' being re-released?
'Happy', the Telugu romantic action comedy starring Allu Arjun and Genelia Deshmukh, is returning to cinemas in a 4K format, capitalising on renewed fan interest and Allu Arjun's current box-office prominence. Genelia's social media post marking the re-release has helped the film trend online ahead of its theatrical return.
What is the song 'Osa Osa' from 'Happy'?
'Osa Osa' is a peppy romantic number from the film 'Happy', sung by Jassie Gift and Suchitra. Genelia Deshmukh shared a clip of the song on social media on 17 June, noting that it is trending again ahead of the 4K re-release.
Who directed the original 'Happy' film?
'Happy' was directed by A. Karunakaran. The Telugu romantic action comedy featured Allu Arjun and Genelia Deshmukh in the lead roles, with a supporting cast that included Manoj Bajpayee, Brahmanandam, Kishore, and Tanikella Bharani.
How did 'Happy' perform in Kerala?
The Malayalam dubbed version of the film, titled 'Happy Be Happy', was a blockbuster in Kerala, running for over 175 days — an exceptional run for a dubbed Telugu film and a sign of its strong crossover appeal.
What are Genelia Deshmukh's upcoming projects?
Genelia Deshmukh is set to appear in Ram Gopal Varma's horror comedy 'Police Station Mein Bhoot', co-starring Manoj Bajpayee. She was most recently seen in Raja Shivaji, directed by her husband Riteish Deshmukh.
Nation Press
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