Why Was Ilaiyaraaja's Name Removed from 'Mrs. and Mr.' Promotions?

Synopsis
Key Takeaways
- Ilaiyaraaja's legal action emphasizes the importance of respecting artist rights.
- Unauthorized use of creative work can lead to serious legal repercussions.
- Accurate representation in promotional materials is crucial for maintaining public trust.
- The film industry must prioritize ethical practices to avoid similar disputes.
- Legends like Ilaiyaraaja are vital to the cultural landscape and deserve protection.
Chennai, July 23 (NationPress) The renowned music composer Ilaiyaraaja has had his name eliminated from all promotional materials associated with the newly released film Mrs. and Mr. after he approached the Madras High Court, claiming unauthorized use of his name and creative work.
During the civil suit hearing initiated by the iconic composer, Vanitha Film Productions informed the court that his name had been taken down from promotional content on Instagram and other platforms. Justice Senthilkumar Ramamoorthy acknowledged the submission made by the production house’s attorney, Sridhar Moorthy. Counsel for Ilaiyaraaja, A. Saravanan, contended that his client had no association with the film whatsoever and that the use of his name constituted misrepresentation.
The court learned that the production team had used the song Sivarathri, which Ilaiyaraaja composed for the 1990 film Michael Madana Kama Rajan, in Mrs. and Mr. without his consent. The promotional materials incorrectly credited him as the film's composer, leading to public misunderstanding. In his lawsuit, Ilaiyaraaja demanded the immediate removal of the song Sivarathri from Mrs. and Mr., which was released on July 11, alongside a permanent injunction to prevent the production house from exploiting his personality rights for promotional activities. He also sought a court order for the producers to reveal any profits derived from the unauthorized use of his name and work.
Along with the main suit, the composer filed two interim applications—one for the removal of the song from the film and another to restrict screening, distribution, or broadcasting of the movie featuring the disputed song. In response, the producer's counsel claimed that Ilaiyaraaja mistakenly identified Vanitha Vijayakumar as the producer, while promotional materials list Jovika Vijayakumar as the actual producer. Moorthy mentioned that Sony Music Entertainment, which holds the rights to Sivarathri, should also be included in the case. The judge granted Ilaiyaraaja until August 18 to file necessary amendments and add Sony Music as a defendant.