Singer-songwriter Olivia Rodrigo has pulled back the curtain on her post-show ritual, revealing she unfailingly orders a Five Guys cheeseburger after every major performance — a tradition now immortalised in her new Lego Editions x Olivia Rodrigo collaboration sets. The 23-year-old made the disclosure during a fan Q&A at a pop-up experience in Los Angeles on 2 August, held to mark the launch of the partnership.

The Cheeseburger Ritual

Speaking to fans at the event, Rodrigo explained that the beloved comfort-food moment is actually embedded in the design of one of the new Lego sets. 'In the big guitar thing, it opens up and it's a dressing room, and in the dressing room is a little hamburger because after every important show that I do, whether it's the Grammys or SNL dressing rooms, I always get a Five Guys cheeseburger,' she said.

The detail is a rare glimpse into the personal rituals that sustain a touring pop star — and the fact that it made it into an official merchandise collaboration suggests it is more than a passing habit.

The Lego Collaboration

Five Lego sets have been released as part of the Olivia Rodrigo collaboration. The singer said she is particularly delighted by the miniature figurines of herself included in the sets. 'It's really fun to have the mini fig Legos, super fun to commemorate my tour outfits and my music video outfits in the little mini figures,' she said.

The pop-up experience in Los Angeles gave fans a hands-on look at the sets, which blend Rodrigo's visual identity — drawn from her tours and music videos — with the collectible Lego format.

On Songwriting and 'Weirdness'

Rodrigo also reflected on what draws her to songwriting, describing it as an outlet for what she called her 'weirdness.' 'I just love being able to express the weirdness that goes on in my brain and it definitely affects how you see the world. I think when you start writing or creating, you kind of see things through the lens of a creator,' she said.

The artist singled out the track 'Honeybee' from her new album, 'You Seem Pretty Sad for a Girl So in Love', as her most memorable songwriting experience from the record. 'I feel like writing Honeybee was really fun and it happened in a really short amount of time. It's always fun when a song just comes out,' she added.

What This Signals

The Lego collaboration and the Los Angeles pop-up are part of a broader promotional push around Rodrigo's new album. By weaving personal backstage rituals into officially licensed merchandise, the campaign deepens fan connection beyond the music itself — a strategy increasingly common among artists targeting Gen Z audiences. With a new album out and a major Lego tie-up underway, Rodrigo's cultural footprint shows no sign of shrinking.