Why Did TikTok Remove Nearly 25 Million Videos in Pakistan?

Islamabad, July 23 (NationPress) TikTok has taken down 24,954,128 videos in Pakistan during the first quarter of 2025 for violating the platform's community guidelines, as highlighted in the Community Guidelines Enforcement Report.

The proactive removal rate in Pakistan was impressively high at 99.4 percent, with 95.8 percent of flagged videos being removed within 24 hours of their posting, according to a report from the leading daily, The Express Tribune.

Globally, TikTok has taken down around 211 million videos during the same timeframe, accounting for approximately 0.9 percent of all shared content on the platform.

Of these, over 184 million were identified and removed through automated systems, while more than 7.5 million were restored after further review. The proactive removal rate globally stood at 99.0 percent, with 94.3 percent of flagged content taken down within 24 hours.

As per the report, 30.1 percent of all videos removed worldwide involved sensitive or mature themes, marking it as the leading reason for enforcement actions. Other violations included breaches of privacy and security guidelines (15.6 percent), safety and civility standards (11.5 percent), misinformation (45.5 percent), and the use of edited media or AI-generated content (13.8 percent).

TikTok emphasizes that its quarterly enforcement reports are released to showcase its commitment to transparency and accountability. These reports aim to help users, regulators, and the public gain a clearer understanding of how content moderation operates at scale and identify the most prevalent types of violations.

In June, a prominent Pakistani social media influencer, Sana Yousuf, was tragically shot dead in her home in Islamabad by a relative, an event that sparked widespread outrage and renewed discussions on the country's ongoing problem of honor killings.

Local media indicates that the popular content creator, hailing from Upper Chitral, was fatally shot at close range by a visiting male relative who fled the scene immediately.

According to police sources cited by Samaa TV, the suspect briefly conversed with Sana outside her house before following her inside and opening fire.

"The suspect entered the home, fired multiple shots, and escaped," a police official stated. Sana was struck by two bullets and succumbed to her injuries at the scene.

Sana Yousuf was an emerging digital star, boasting over 400,000 followers across her social media platforms. She was celebrated for her lifestyle content, videos that showcased Chitral's culture, and her impactful advocacy for women's rights and education.

Her content often included motivational messages aimed at empowering young Pakistanis, particularly girls.