How is the Adani Group Contributing to the Puri Rath Yatra?

Bhubaneswar, June 26 (NationPress) Following its extensive support for millions of devotees during the Maha Kumbh Mela in Prayagraj earlier this year, the Adani Group has announced its expansion of seva initiatives to the renowned Rath Yatra festival in Puri, Odisha.

This event, celebrated as one of India's most revered religious occasions, draws countless devotees from both domestic and international locations each year.

Staying aligned with Chairman Gautam Adani's philosophy that 'Seva Hi Sadhana Hai' (Service is Worship), the Group has initiated a comprehensive volunteer-driven program aimed at assisting pilgrims and frontline workers throughout the nine-day festivities, taking place from June 26 to July 8.

This year, the Adani Group plans to provide approximately 4 million free meals and beverages to attendees and officials.

Specialized food counters have been established throughout the city to distribute nutritious meals, while beverage stalls offer refreshing drinks to help patrons combat the sweltering Odisha temperatures.

The Group is also enhancing beach safety measures by collaborating with the Puri Beach Lifeguard Mahasangha.

Volunteers will aid in beach clean-up efforts and the removal of plastic waste. To support those on duty, the Group is providing free T-shirts to volunteers, luminous safety vests for sanitation workers, and rain gear, including jackets, caps, umbrellas, and raincoats for municipal workers and pilgrims.

This initiative is being executed in partnership with the Puri district administration, ISKCON, and local community organizations.

Sources indicate that planning for this seva commenced months ago and is being executed by volunteers from both within the Adani Group and the local populace.

Implementation is overseen by seasoned coordinators with established ties to the region.

The Adani Foundation, which has been active in Odisha through various projects focused on healthcare, educational development, and rural livelihoods, views this effort as part of a broader commitment to Indian cultural and spiritual traditions.

According to company insiders, this approach to corporate social responsibility transcends mere business and infrastructure; it involves direct engagement with the faith and traditions of the people.

Earlier this year, during the Maha Kumbh Mela, the Group also collaborated with ISKCON and Gita Press to provide food and assistance to millions of pilgrims.

On January 21, Gautam Adani himself participated in serving food, embodying the Group’s fundamental belief that social service is not a one-off activity but an ongoing mission.