BJP's IT, social media conclave on Sep 20: Nabin, Santhosh to chair
Synopsis
The BJP is convening a pivotal digital strategy conclave on 20 September, co-chaired by party president Nitin Nabin and organisational general secretary BL Santhosh. With state elections looming, the meeting will chart the party's next phase of online expansion — with Gen-Z engagement and the Modi-linked Seva Sankalp Abhiyan at the centre of the agenda.
Key Takeaways
BJP will hold a high-level IT and social media meeting in New Delhi on 20 September 2026 .
The conclave will be co-chaired by BJP National President Nitin Nabin and National General Secretary (Organisation) BL Santhosh .
Three priorities: boosting the Seva Sankalp Abhiyan , digital election preparedness , and Gen-Z voter outreach.
The Seva Sankalp Abhiyan marks PM Narendra Modi's 25 years in public life.
The meeting will run in hybrid mode , with most attendees in person and select state functionaries joining virtually.
The Bharatiya Janata Party (BJP) is set to hold a high-level meeting of its IT and social media leadership in New Delhi on 20 September 2026, bringing together national team members and state-level heads of the party's digital units. The conclave will be co-chaired by BJP National President Nitin Nabin and National General Secretary (Organisation) BL Santhosh.
Key Agenda Items
According to sources, three priorities will dominate the deliberations: amplifying the ongoing Seva Sankalp Abhiyan, calibrating the party's digital strategy ahead of upcoming Assembly elections, and deepening outreach to Gen-Z voters. The Seva Sankalp Abhiyan — launched to mark Prime Minister Narendra Modi's 25 years in public life — is expected to receive particular focus.
Party digital teams will map ways to push the campaign deeper into grassroots networks through coordinated online efforts and broader content dissemination.
Election Preparedness in Focus
With several state elections on the horizon, the meeting is also expected to review social media's role in election readiness. Discussions are likely to cover the creation of targeted campaign material, its rapid distribution across platforms, and strategies to stay ahead of political rivals in the digital arena. Leaders are expected to stress the need for an energetic yet carefully calibrated approach — proactive without compromising accuracy or tone.
Gen-Z Outreach Strategy
A substantial portion of the agenda will centre on younger Indians. Officials plan to explore content tailored to the aspirations, interests, and concerns of Gen-Z users, with the stated aim of building deeper, more meaningful engagement rather than simply expanding numerical reach. This marks a shift in emphasis for the BJP's digital apparatus, which has broadened its footprint considerably in recent months.
Format and Participation
The conclave will be held in hybrid mode: most participants are scheduled to attend in person in Delhi, while select state-level functionaries will join virtually. The 20 September session is widely seen within the party as charting the next phase of its digital expansion, with greater stress on quality interaction and responsible communication.
Point of View
Not scrambling to build it during one. The focus on Gen-Z is an acknowledgement that the party's current social media playbook — effective with older demographics — needs recalibration for a generation that consumes politics on short-form video and platform-native formats. The Seva Sankalp Abhiyan thread, linking grassroots digital activity to Modi's personal political brand, also signals that the party sees online mobilisation and organisational consolidation as two sides of the same coin. Whether quality-over-reach messaging translates into ground-level discipline across hundreds of state and district accounts, however, remains the harder operational test.
NationPress
19 Sept 2026
Frequently Asked Questions
What is the BJP IT and social media meeting on 20 September about?
The BJP is convening a national-level conclave of its IT and social media leadership in New Delhi on 20 September to finalise digital strategy on three fronts: the Seva Sankalp Abhiyan, upcoming Assembly election preparedness, and outreach to Gen-Z voters. The meeting will be co-chaired by party president Nitin Nabin and National General Secretary (Organisation) BL Santhosh.
Who is chairing the BJP's IT and social media conclave?
The meeting will be co-chaired by BJP National President Nitin Nabin and National General Secretary (Organisation) BL Santhosh. National team members and state-level heads of the party's digital units are expected to attend.
What is the Seva Sankalp Abhiyan?
The Seva Sankalp Abhiyan is a BJP campaign launched to commemorate Prime Minister Narendra Modi's 25 years in public life. The 20 September conclave is expected to discuss ways to push the campaign deeper into grassroots networks through coordinated online efforts.
Why is Gen-Z outreach a priority for the BJP's digital meeting?
The BJP wants to build deeper engagement with younger Indians rather than simply expanding numerical reach. Officials plan to explore content tailored to Gen-Z aspirations, interests, and concerns — a strategic shift as the party broadens its digital footprint ahead of state elections.
How will the 20 September BJP digital meeting be conducted?
The conclave will be held in hybrid mode. Most participants are scheduled to attend in person in New Delhi, while select state-level functionaries will join the proceedings virtually.
