Himachal Pradesh BJP President Rajeev Bindal on Monday, 31 August announced a month-long campaign to mark Prime Minister Narendra Modi's 25 years of continuous public service as Chief Minister and Prime Minister, culminating on 7 October. As the campaign's opening act on 17 September — Modi's birthday — citizens across the state will be encouraged to light a 'Diya of Seva' in their homes, symbolising a personal commitment to public service and the vision of a Viksit Bharat 2047.

Campaign Details and Key Activities

The nationwide campaign, anchored in Himachal Pradesh by the state BJP unit, will run from 17 September through 17 October. Beyond the symbolic lamp-lighting, the Bharatiya Janata Yuva Morcha (BJYM) will lead blood donation camps across the state, with drives calibrated to the intake capacity of local blood banks.

Under the theme 'My Contribution to Seva', party workers and citizens will participate in cleanliness drives, plantation initiatives, water conservation efforts, and service activities at orphanages and old-age homes. Women's groups will organise rangoli programmes drawing on Modi's life, his record of service, and the Viksit Bharat 2047 vision. Painting and speech competitions for children will centre on the theme 'My India — How it was, how it is, and how we envision it in 2047'.

What the BJP Says About Modi's 25-Year Record

Bindal said that across 25 years in public office — first as Chief Minister of Gujarat and subsequently as Prime Minister — Modi has consistently placed service at the heart of governance, working across all sections of society. The campaign is designed not merely to celebrate a milestone but to inspire citizens to take a personal pledge toward national development, according to Bindal.

BJP's Political Offensive Against State Congress Government

Bindal used the occasion to sharpen the party's attack on the ruling Congress government in Himachal Pradesh. He said the BJP had already organised agitations at 121 locations across the state during August, raising concerns over damaged roads, stalled development projects, and what he described as unfulfilled Congress guarantees. An additional 17 district-level demonstrations were held specifically to highlight unemployment and question the government on pre-election employment promises.

In September, Bindal announced, the BJP will escalate its campaign to 170 locations for protests on local issues, alongside 17 district-level rallies focused on promises made to women. He alleged that Congress came to power on the strength of commitments it has since failed to honour.

Jobs and Vacancies: BJP's Core Charge

Bindal claimed that 1.07 lakh posts remain vacant in the Himachal Pradesh government, and that educated unemployed youth are still awaiting permanent, pensionable employment — nearly four years after the Congress assumed office. He alleged that major pre-election promises on government jobs have not been fulfilled, a charge the Congress government has not yet formally responded to.

As the BJP readies its September offensive, the 'Diya of Seva' campaign will serve as both a mobilisation tool and a political counter-narrative — framing the party's national leadership record against what it characterises as state-level governance failure.