Is Dabur's claim of '100 pc fruit juice' misleading?
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Synopsis
Dabur's assertion of '100 percent fruit juice' has raised eyebrows as the FSSAI claims it violates food safety regulations. This significant legal challenge could impact consumer trust and the beverage industry's labeling practices. Discover how this case unfolds and what it means for consumers.
Key Takeaways
- Dabur's claim of '100 percent fruit juice' is under scrutiny.
- The FSSAI emphasizes compliance with food safety regulations.
- Transparent labeling is crucial for consumer trust.
- Legal interpretations are pivotal in food marketing practices.
- The outcome may influence future labeling standards.
New Delhi, April 30 (NationPress) The assertion made by the well-known FMCG company Dabur that its selection of fruit beverages is composed of “100 percent” fruits breaches regulations and is potentially misleading for consumers, as stated by the Food Safety and Standards Authority of India (FSSAI) in a report to the Delhi High Court.
A writ petition submitted by Smita Singh, Assistant Director at the FSSAI on April 22 (a copy of which is available to IANS), contests Dabur's “100 percent” claim, pointing out that the juices include water and fruit concentrates. Furthermore, the designation “100 percent” is not officially recognized for food items.
“It is respectfully noted that any Food Business Operator (FBO) who attempts to label, promote, or sell fruit juice products using the term '100 percent' does so without any statutory permission, violating the legal framework established under the Food Safety and Standards Act, 2006, along with the associated rules and regulations,” the petition stated.
The statement also clarified, “The term 100 percent represents a numerical value rather than a qualitative description.”
In June 2024, the food authority had issued a notice instructing FBOs to eliminate claims such as “100 percent fruit juices” from the labeling and marketing of fruit juices.
Dabur had previously contended that the FSSAI's order was legally flawed and arose from a misinterpretation of the existing regulations, as reported.
In the petition, the FSSAI referenced the insights from the scientific panel on Labeling and Claims/Advertisements (SP-08) during its 47th and 49th meetings, regarding three of its products in the Real’s fruit beverage line – Mixed Fruit Juice, Apple Juice, and Grape Juice.
“The 100 percent claim is misleading since the ingredient list clearly shows the inclusion of water and that the mixed fruit juice concentrate is only 6.8 percent, along with added natural flavoring substances,” according to the meeting findings.
“The term 100 percent lacks a definition in the FSS Act 2006, Rules, and regulations,” it mentioned.
This matter is currently pending before the Delhi High Court, with the next hearing scheduled for July 7.
Point of View
It is essential to emphasize the importance of transparent labeling in the food and beverage sector. The FSSAI's intervention highlights potential consumer rights issues, and it is crucial for companies to adhere to established regulations. Nation's commitment to consumer protection remains steadfast.
NationPress
01/05/2025
Frequently Asked Questions
What is the main issue with Dabur's fruit juice claim?
The FSSAI argues that Dabur's claim of '100 percent fruit juice' is misleading as the products contain water and fruit concentrates, violating food safety regulations.
What regulatory framework is Dabur accused of violating?
Dabur is accused of violating the Food Safety and Standards Act, 2006, and its associated rules by making misleading claims about its fruit juice products.
What did the FSSAI request regarding fruit juice labeling?
The FSSAI issued a notification directing producers to remove claims like '100 percent fruit juices' from labels and advertisements to ensure accurate consumer information.
How does the term '100 percent' relate to food labeling?
'100 percent' is viewed as a numerical quantification rather than a qualitative descriptor, leading to potential consumer deception.
What is the current status of the case?
The legal matter is still pending in the Delhi High Court, with the next hearing set for July 7.
