Why Did MP: Harda College Cause Outrage with Narmada Chicken Breed?

Synopsis
Key Takeaways
- The naming of a chicken breed 'Narmada' has sparked significant outrage.
- The Narmada Brahmin Samaj views this as an insult to their beliefs.
- The college claims the names were sourced from an established poultry center.
- The situation highlights the intersection of culture and commercial practices.
- Future outcomes may influence how institutions respect cultural sensitivities.
Harda, July 19 (NationPress) A private veterinary college in Harda has ignited a significant religious and cultural uproar by naming a chicken breed "Narmada" in a recent promotional campaign.
This decision has attracted considerable backlash from the Narmada Brahmin Samaj – also referred to as Narmadiya Brahmins – who hold the grand river Narmada in high esteem, viewing it not just as a geographical feature but as a sacred goddess venerated throughout central India.
The group has insisted on the immediate removal of the name from all marketing materials, describing it as an insult to Sanatan Dharma and the collective beliefs of Narmada followers.
Under the leadership of President Ashok Parashar, members of the Samaj presented a formal memorandum to Joint Collector Sanjeev Kumar Nagu, asserting that the name "Narmada" possesses profound spiritual significance that should not be trivialized through association with poultry.
The advertisement, which also promoted another breed called "Sonali", was released by a local poultry institution and has since led to widespread discontent.
Parashar cautioned that if the situation is not addressed, the community may feel compelled to initiate protests, placing responsibility for any escalation on the administration.
Additional Collector Satish Rai confirmed that the issue is currently under review and a clarification has been requested from the college.
According to initial reports, the institution claims the breed names were sourced from a poultry center in Jabalpur, where chickens are categorized with names like Kadaknath, Narmada, and Sonali.
College director Rajeev Khare has yet to comment on the matter. The controversy has also caught the attention of religious leaders.
Mahant Ravindra Puri, President of the Akhil Bharatiya Akhara Parishad, expressed disappointment over the incident, urging educational institutions to be more aware of cultural sensitivities.
In a statement to IANS, he highlighted that the Narmada is more than just a river; it is a divine mother figure for countless individuals. As the administration continues its investigation, discussions surrounding the balance between tradition, commerce, and cultural respect are ongoing.
The future of the name remains uncertain, but the community's position is unequivocal: sacred symbols should not be commercialized. This dispute's resolution could set an important precedent for the way religious sentiments are navigated alongside institutional practices in the region.