How is IIM Calcutta Collaborating with SRFTI in Media Management?
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Synopsis
IIM Calcutta and SRFTI have joined forces to revolutionize media management studies in India. With a historic MoU signed, this partnership merges management expertise with creative disciplines, promising innovative programs for students and professionals. Discover how this collaboration aims to elevate India's creative economy and offer unparalleled opportunities for growth.
Key Takeaways
- Historic MoU between IIM Calcutta and SRFTI.
- Focus on media management studies.
- Combination of management and creative disciplines.
- Opportunities for joint research and consultancy.
- Enhancement of India's creative economy.
Kolkata, Oct 23 (NationPress) The Indian Institute of Management (IIM) Calcutta has announced the signing of a memorandum of understanding (MoU) with the Satyajit Ray Film & Television Institute (SRFTI), located in Kolkata, to promote collaboration in the field of media management studies.
This MoU represents a groundbreaking partnership between a top-tier business school and a renowned media institution in India, establishing a novel framework for academic, research, and professional cooperation, as highlighted by IIM Calcutta.
The signing ceremony took place in the presence of Alok Kumar Rai, director of IIM Calcutta, and Samiran Datta, vice-chancellor of SRFTI.
According to a statement released by IIM Calcutta, “This collaboration aims to merge management principles with creative disciplines to cultivate fresh perspectives in learning, leadership, and innovation. By leveraging IIM Calcutta’s expertise in management education, consulting, and capacity building alongside SRFTI’s prowess in film, media, and storytelling, the partnership strives to create impactful programs that connect business strategy with creative practice.
This framework will enable both institutions to engage in joint research, teaching, and consultancy efforts, along with specialized training programs that foster cross-disciplinary learning.
Moreover, the partnership will encourage mutual exchanges and collaborative projects, enhancing synergy between analytical rigor and artistic expression, as stated by IIM Calcutta.
The agreement also aims to develop a distinctive academic and professional ecosystem that utilizes creativity and media insights through a management lens, thereby contributing to the advancement of India’s creative economy and broadening opportunities for students, professionals, and researchers alike.
Alok Kumar Rai emphasized that the MoU is designed to strengthen collaboration, promote joint research, and provide students with enhanced training and industry-relevant opportunities.
“This will facilitate educational interactions between the two institutions, and I am confident that we will achieve the objectives of this MoU,” he remarked.
Point of View
The collaboration between IIM Calcutta and SRFTI represents a significant step forward in integrating business acumen with artistic creativity. This MoU not only enhances academic interactions but also addresses the evolving needs of the media industry in India. As we witness this collaboration unfold, it will be essential to monitor its impact on the creative economy and the opportunities it creates for future generations.
NationPress
23/10/2025
Frequently Asked Questions
What is the purpose of the MoU signed between IIM Calcutta and SRFTI?
The MoU aims to promote collaboration in media management studies, merging management principles with creative disciplines to enhance learning and innovation.
What opportunities will this partnership provide for students?
This partnership will offer specialized training programs, joint research initiatives, and enhanced educational interactions, providing students with valuable industry-relevant skills.
Who were present at the MoU signing ceremony?
The MoU was signed in the presence of Alok Kumar Rai, the director of IIM Calcutta, and Samiran Datta, the vice-chancellor of SRFTI.
How will the MoU impact India's creative economy?
The collaboration is expected to create a unique ecosystem that leverages creativity and media insights through management, contributing to the growth of India's creative economy.
What are the key goals of the IIM Calcutta and SRFTI partnership?
The key goals include fostering joint research, promoting cross-disciplinary learning, and enhancing collaboration between management education and creative disciplines.
