India credit card spending jumps 24% to ₹2,194 billion in March 2025
Synopsis
Key Takeaways
India's credit card spending surged 24 per cent month-on-month to ₹2,194 billion in March 2025, driven by seasonal factors and a low base, even as underlying trends pointed to a normalisation in consumption growth, according to a report released on Tuesday, 28 April. The analysis, published by Asit C. Mehta Investment Intermediates, cautioned that the sharp monthly uptick does not signal a structural acceleration in demand.
Year-on-Year Growth Tells a Calmer Story
While the month-on-month surge was striking, annual growth was considerably more measured at 8.9 per cent year-on-year, according to the report. Analysts noted that the sector is transitioning from a high-growth phase to a more normalised trajectory, with seasonal spending patterns and statistical base effects accounting for much of the monthly spike.
Credit Card Base Continues to Expand
The total number of credit cards in force rose approximately 8 per cent year-on-year to around 118 million, reflecting steady expansion of the user base. New card issuance also remained healthy, with roughly 0.93 million cards issued in March — up 7.96 per cent year-on-year. The report suggested that growth is being driven more by customer acquisition than by a sharp rise in spending per existing user.
Mixed Signals in Spending Behaviour
Average spend per card rose 22.8 per cent month-on-month, reflecting seasonal momentum, but remained largely flat on a year-on-year basis, edging up just 0.9 per cent. Similarly, average spend per transaction rose on a monthly basis but continued to show a declining trend year-on-year, indicating limited improvement in consumption intensity. These mixed signals suggest that while more Indians are using credit cards, the depth of spending per user has not materially deepened.
February Data Provides Context
The March figures follow a softer February, when credit card spending grew 6 per cent year-on-year but eased 11 per cent month-on-month to ₹1,772 billion. Card issuance in February stood at 1.05 million new cards, up 7.7 per cent year-on-year. The sequential rebound in March, therefore, partly reflects a recovery from February's moderation rather than a fresh demand impulse.
What to Watch
With consumption normalisation underway, analysts will be watching whether April sustains the March momentum or reverts toward the subdued year-on-year trend. The trajectory of new card issuance and per-user spending intensity will be key indicators of whether India's credit card market is entering a structurally higher growth phase or simply cycling through seasonal patterns.