Union Labour and Sports Minister Mansukh Mandaviya on Tuesday, 26 May 2026, publicly endorsed Shivraj Singh Chouhan's book 'Apnapan', calling it an outstanding and inspiring read for anyone seeking to understand Prime Minister Narendra Modi's working style and vision.

Context

In his post on X, Minister Mandaviya wrote that Chouhan has 'beautifully woven together priceless experiences' with Prime Minister Modi in the book 'Apnapan' — a word meaning 'a sense of belonging' or 'closeness' in Hindi. Mandaviya described it as 'an excellent and inspiring book' for those wishing to understand Modi's governance approach and vision up close.

The endorsement comes from a senior colleague: Mandaviya currently holds the portfolios of Union Minister of Labour and Employment, and Youth Affairs and Sports, making him one of the more prominent faces in the BJP-led Union Cabinet.

Policy Backdrop

Shivraj Singh Chouhan is a veteran BJP leader who served as Chief Minister of Madhya Pradesh for multiple terms before joining the Union Cabinet. His long political association with Prime Minister Modi and his reputation as a grassroots leader make him a credible chronicler of the Prime Minister's leadership style.

Books by senior BJP figures that document personal experiences with PM Modi have become a recognisable genre in Indian political publishing. These works typically circulate within party networks and serve to reinforce a narrative of cohesive, mission-driven leadership at the top of the government.

Stakeholders and Impact

The primary audience for 'Apnapan' and its endorsements is the BJP's vast organisational network — party workers, elected representatives, and supporters who look to such accounts for ideological and motivational grounding. Public endorsements by ministers like Mandaviya amplify the book's reach beyond the immediate party faithful to a broader social-media audience.

For Chouhan himself, the book represents a public articulation of his political relationship with the Prime Minister — a relationship that has defined much of his career since Modi became the party's dominant national figure after 2014.

What's Next

Further endorsements from other Union ministers and senior BJP leaders are likely in the coming weeks, a pattern consistent with how the party promotes politically significant publications. Formal book-launch events or panel discussions involving Cabinet colleagues could follow, extending the book's visibility ahead of any scheduled political gatherings.

The broader trend of senior BJP leaders publicly documenting their association with PM Modi's governance philosophy is expected to continue, particularly as the party reinforces its messaging around leadership continuity and development-focused governance.