Commonwealth Games Federation Rebrands as Commonwealth Sport

Click to start listening
Commonwealth Games Federation Rebrands as Commonwealth Sport

Synopsis

The Commonwealth Games Federation has rebranded as Commonwealth Sport under the 'More in Common' campaign, coinciding with Commonwealth Day. This transition signifies a shift from a Sports Federation to a Sport Movement, aiming to showcase unity and purpose across 74 nations.

Key Takeaways

  • Commonwealth Games Federation rebranded to Commonwealth Sport.
  • Announcement coincided with Commonwealth Day.
  • Shift from Sports Federation to Sport Movement.
  • Logo embodies values of Humanity, Equality, and Destiny.
  • Glasgow 2026 will showcase the new branding.

London, March 10 (NationPress) The Commonwealth Games Federation (CGF) has officially transitioned its name to Commonwealth Sport under the 'More in Common' branding initiative. This significant announcement was made to coincide with Commonwealth Day, which is celebrated annually on the second Monday in March across the Commonwealth of Nations.

The governing body stated, "Commonwealth Day also signifies our shift from being a Sports Federation to becoming a Sport Movement, with Commonwealth Sport as our public identity."

Katie Sadleir, CEO of Commonwealth Sport, remarked, "This evolution into a Movement known as Commonwealth Sport enables us to showcase a stronger, more unified purpose that resonates deeply with our audience."

She further explained, "This change will enhance our ability to communicate our dual role: delivering the impactful platform of the Commonwealth Games, which transforms inspiration into meaningful impact, while also championing the incredible work executed across our 74 nations and territories every single day."

“This transformation fosters enhanced cooperation, more compelling messaging, and a heightened sense of community for those who support our mission," she added. "The Commonwealth Sport logo, featuring a celebration mark, has been utilized for a while. The three colored V shapes symbolize our three core values: Humanity, Equality, and Destiny, culminating in six points that represent our six regions: Africa, the Americas, Asia, the Caribbean, Europe, and Oceania, showcasing the rich diversity of cultures united through the power of sport," she continued.

The Glasgow 2026 Commonwealth Games will be the first iteration of the Games to feature this logo within its branding.

Additionally, Commonwealth Day heralds the start of the Commonwealth Sport King’s Baton Relay at Buckingham Palace, kicking off the relay with 500 days remaining until the Glasgow 2026 Opening Ceremony.

During this event, King Charles will place a sealed message inside the baton, which will be kept until the opening ceremony when it will be unveiled to signify the commencement of the Games. The baton will be handed over to champion cyclist Sir Chris Hoy, who will be the first bearer on its global journey.

Nation Press