Modi's video call to honour India's handloom legacy

Prime Minister Narendra Modi shared a video message on 6 August 2026 from New Delhi, urging citizens to celebrate India's handloom heritage ahead of National Handloom Day.

National Handloom Day is observed on 7 August each year to honour India's weaving traditions and support millions of artisans across the country who depend on the sector for their livelihoods.

In his video appeal, Prime Minister Modi encouraged Indians to purchase handloom products as a way to directly support weavers and strengthen India's textile economy ahead of National Handloom Day 2026.

The National Handloom Day campaign gained social media momentum in 2026, with Prime Minister Modi's video message shared widely on platform X (@narendramodi), amplifying calls to embrace India's handloom heritage.