Anupam Kher moved by Assam floods, urges aid for CM Relief Fund
Synopsis
Anupam Kher stepped beyond a social media gesture — his video appeal for Assam flood victims named a specific donation channel, the Chief Minister's Relief Fund, and addressed the suffering of animals as much as humans. In a media landscape crowded with celebrity reactions, the specificity of his call to action stands out.
Key Takeaways
Anupam Kher , 71, shared an emotional Instagram video on 4 August about the Assam floods .
He quoted scenes of families losing homes, children and the elderly sleeping under open skies, and animals in distress.
Kher specifically directed supporters to the Chief Minister's Relief Fund, Assam for financial contributions.
He emphasised that the value of help lies in intention, not the amount contributed.
Several other Bollywood actors have also expressed solidarity with flood-affected communities in Assam.
Veteran actor Anupam Kher has spoken out about the devastating floods in Assam, sharing an emotional video appeal on Instagram on 4 August urging citizens to contribute to the Chief Minister's Relief Fund. The 71-year-old actor said the visuals of destruction have left him deeply saddened and called on every individual to extend support in whatever way possible.
What Anupam Kher Said
In the video, Kher described the scale of suffering in stark terms. 'Friends, I am feeling deeply saddened after seeing the pictures of this devastating flood. It is difficult to put into words the scenes we are witnessing on television and social media. Some people have lost their families, while others have lost their homes. Many children and elderly people are being forced to sit under the open sky,' he said.
The actor also drew attention to the plight of animals caught in the disaster. 'What pains me the most is seeing helpless animals struggling amid this disaster. When nature shows its fierce side, we realise how powerless we can become,' he added.
The Appeal for Help
Kher urged followers not to measure the value of their contribution by the amount, but by the intention behind it. 'I urge you all to contribute towards the relief efforts for the people of Assam. The value of help is not measured by the amount, but by the emotion and intention behind it. Those who wish to support financially can contribute whatever amount they can to the Chief Minister's Relief Fund,' he said.
In his Instagram caption, Kher wrote that thousands of families have lost their homes, livelihoods, and in many cases their loved ones, and that even animals have not been spared. He closed with the message: 'My thoughts and prayers are with the people of Assam. May they find the strength to overcome this difficult time.'
Broader Solidarity from the Film Industry
Kher is among several members of the Hindi film industry who have voiced concern over the Assam floods. The disaster has displaced thousands across the state, with multiple districts reporting severe inundation, loss of livestock, and damage to agricultural land. Relief and rescue operations are ongoing.
Why the Appeal Matters
Celebrity-led appeals have historically amplified awareness and donations during natural disasters in India. Kher's call to direct contributions specifically to the Chief Minister's Relief Fund, Assam gives followers a clear, official channel to act. This comes amid reports that the flood situation in Assam remains critical, with river levels in several areas still above danger marks.
Point of View
Which raises the practical utility of the post. That said, the broader question of whether Assam's recurring flood crisis receives sustained policy attention — rather than seasonal sympathy — remains unaddressed. The state has faced annual inundation for decades, yet structural flood-mitigation investment continues to lag. A celebrity spotlight, however well-intentioned, is not a substitute for that reckoning.
NationPress
4 Aug 2026
Frequently Asked Questions
What did Anupam Kher say about the Assam floods?
Anupam Kher shared an emotional Instagram video on 4 August expressing deep sorrow over the Assam floods, describing scenes of families losing homes, children sleeping under open skies, and animals in distress. He urged followers to contribute to the Chief Minister's Relief Fund, Assam.
How can people donate to Assam flood relief?
Kher specifically directed supporters to the Chief Minister's Relief Fund, Assam, stating that contributions of any size are welcome. He emphasised that the intention behind the help matters more than the amount.
Why are the Assam floods significant?
The Assam floods have displaced thousands of families across multiple districts, damaging homes, livelihoods, and agricultural land. Relief and rescue operations are ongoing, with river levels in several areas still above danger marks.
Which other celebrities have responded to the Assam floods?
Several actors from the Hindi film industry have voiced concern and extended support to those affected by the Assam floods, though Kher's appeal stood out for its specific call to donate to an official government relief channel.
What is the Chief Minister's Relief Fund, Assam?
The Chief Minister's Relief Fund, Assam is an official government fund set up to receive public donations for disaster relief and rehabilitation in the state. It serves as a direct, verified channel for citizens wishing to support flood victims.
