What is BIG FM's New High-Quality Digital Platform, BIG Live?
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Synopsis
BIG FM has just launched BIG Live, a groundbreaking digital platform that merges audio and digital content to create an engaging user experience. This innovative initiative aims to cater to the diverse needs of modern audiences while providing advertisers with powerful new marketing opportunities.
Key Takeaways
- BIG Live is a comprehensive digital content platform.
- It caters to a diverse range of interests.
- Advertisers have new opportunities for targeted marketing.
- The platform enhances community engagement.
- It signifies BIG FM’s expansion beyond audio content.
New Delhi, May 20 (NationPress) - BIG FM, recognized as one of India's premier radio networks, unveiled its latest initiative, BIG Live, on Tuesday. This innovative digital platform serves as a comprehensive resource for curated, trustworthy, and culturally pertinent content.
BIG Live harnesses the art of storytelling alongside a seamless user experience and targeted advertising, as stated by the company.
The platform features an extensive array of content categories, including real estate, automobiles, health and wellness, entertainment, travel, food, fashion, finance, technology, and jewelry.
“BIG Live is a logical progression of BIG FM’s commitment to content excellence and profound audience insights. With this platform, we expand our offerings beyond audio to provide diverse, high-caliber digital content that educates and captivates,” remarked Abe Thomas, CEO of BIG FM.
Modern audiences desire more than mere information; they seek inspiration for their aspirations.
“BIG Live aims to fulfill that need. For advertisers, it presents a formidable new avenue to connect with targeted audiences through contextual, impactful campaigns, supported by our established sales capabilities and market credibility,” he further explained.
This platform enables BIG FM to tap into a new revenue source while enhancing its digital presence in alignment with its primary audio business.
With a more focused, targeted, and hyper-local strategy, the radio network aspires to foster stronger community connections, facilitating meaningful engagement between users and service providers.
“We are excited to launch BIG Live, a dynamic digital space crafted for users eager to stay informed, sharp, and ahead of trends,” stated Sunil Kumaran, COO of BIG FM.
“This platform represents a content ecosystem where radio and digital converge, establishing a media brand that inspires and influences. It connects users with high-quality content, acting as a hub where knowledge merges with an engaging tone, promoting constructive action,” he added.
Point of View
I see BIG Live as a significant evolution in digital content delivery. It embodies BIG FM's commitment to understanding audience needs and providing high-quality, relevant content. This platform not only enhances user engagement but also opens new avenues for advertisers. It’s a strategic move that aligns with the current digital landscape, ensuring that BIG FM remains a leader in the industry.
NationPress
08/06/2025
Frequently Asked Questions
What is BIG Live?
BIG Live is a new digital platform launched by BIG FM, offering a variety of curated and culturally relevant content across multiple verticals.
How does BIG Live benefit advertisers?
Advertisers can leverage BIG Live to reach targeted audiences through impactful, contextual campaigns backed by BIG FM's established market presence.
What types of content can users expect on BIG Live?
Users can explore content across various categories, including health, entertainment, travel, fashion, technology, and more.
Who is behind the creation of BIG Live?
BIG Live was developed by BIG FM, a leading radio network in India, under the leadership of CEO Abe Thomas and COO Sunil Kumaran.
What is the goal of BIG Live?
The goal of BIG Live is to provide high-quality, engaging content that informs and inspires users while enhancing community connections.
