Ahmedabad, Oct 24 (NationPress) Gautam Adani, Chairman of the Adani Group, expressed deep sorrow over the demise of Piyush Pandey, a Padma Shri awardee, stating that he instilled Indian advertising with its unique 'swadeshi' flair.

Pandey, who served as Executive Chairman and Chief Creative Officer Worldwide at Ogilvy, passed away at the age of 70 after experiencing a severe infection.

In his tribute on the social media platform 'X', Adani remarked, 'Piyush Pandey was much more than a mere advertising icon. He was the voice that inspired India to embrace its narrative. He infused Indian advertising with confidence, essence, and a distinctive 'swadeshi' swagger.'

Adani added that Pandey was an exceptional friend, stating, 'Like a master batsman, he played every stroke with passion. Today, India has lost a true son.'

Pranav Adani, Director of Adani Enterprises, also conveyed his grief over the loss of his dear friend, referring to Pandey as a creative genius who transformed Indian advertising into a global force.

Pranav noted, 'Heartbroken by the passing of my dear friend Piyush Pandey, the visionary who set benchmarks in the industry and inspired countless storytellers. His warmth and humor will be profoundly missed.'

Pandey’s illustrious career featured a series of iconic campaigns that resonated culturally. His advertising portfolio boasts some of the most unforgettable ads in Indian history, such as 'Kuch Khaas Hai Zindagi Mein' with the dancing girl, 'Har Ghar Kuch Kehta Hai', and the adorable 'ZooZoo' characters.

He also led significant public service initiatives like the 'Do Boond Zindagi Ke' Polio Abhiyaan alongside Bollywood superstar Amitabh Bachchan.

Pandey leaves behind his family, colleagues who became his extended family, and an impressive legacy that continues to embody the heart and spirit of Indian advertising.