Revenue Dispute Halts Screening of Mammootty-Mohanlal's 'Patriot'
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Kochi, March 6 (NationPress) The highly anticipated Malayalam film 'Patriot', featuring the legendary duo Mammootty and Mohanlal together again after a significant hiatus, is facing a major hurdle ahead of its release. The Film Exhibitors United Organisation of Kerala (FEUOK), the association representing theatre owners, has decided to refrain from screening the film due to a disagreement regarding revenue sharing.
Reports indicate that the association has instructed theatres statewide not to finalize screening agreements with the film's producers.
This decision stems from a conflict over the percentage of box office revenue that the producers are demanding.
In the Malayalam film industry, the standard revenue-sharing model typically allocates 60% of the box office earnings to producers and distributors during the film's opening week, which generally decreases to 55% in the second week and 50% in the third week.
However, the producers of 'Patriot' are reportedly insisting on retaining a 60% share for the first two weeks of the film's release.
This demand, which was part of the proposed agreement for theatre owners, has met with resistance from the FEUOK.
The theatre owners argue that conceding to a 60% share for the initial two weeks would jeopardize their financial viability and could lead to considerable losses.
FEUOK emphasizes that the current revenue-sharing structure is designed to maintain a fair distribution of earnings between producers and exhibitors.
Furthermore, the association pointed out that in numerous instances with multiplex theatres, producers typically accept a share lower than the prevailing 60% and 55% structure found in single-screen theatres.
With FEUOK now recommending that theatres abstain from signing agreements for 'Patriot', uncertainty looms over the film's scheduled release on April 23.
The film has created significant buzz among Malayalam cinema fans, as it marks the much-anticipated reunion of Mammootty and Mohanlal, two of the most prominent stars in the industry.
Nonetheless, if the disagreement between the producers and theatre owners is not resolved swiftly, the film's theatrical debut may encounter substantial challenges.