How Are Telecom Operators Harnessing AI for Revenue Growth and Efficiency?
Synopsis
Key Takeaways
- AI integration is essential for driving efficiency in telecom operations.
- Enhanced customer service through AI leads to better revenue growth.
- AI supports fraud detection, reducing losses and maintaining customer trust.
- Rising demand for high-bandwidth connectivity fuels fixed data service growth.
- The global connectivity services market is set to grow at 1.5% annually over the next five years.
New Delhi, Nov 8 (NationPress) Leading telecom companies around the world are integrating artificial intelligence (AI) into their network operations, customer support, and fraud mitigation strategies to enhance efficiency and cut costs, according to a recent report.
These advancements are already yielding EBITDA margin improvements, with predictive maintenance and automated support systems taking the lead, as noted in an IDC report.
AI also facilitates personalized offerings and dynamically adjusted pricing, which boosts the average revenue per user (ARPU) and minimizes customer churn.
AI-enhanced fraud detection systems are significantly lowering losses, thereby strengthening customer trust and ensuring regulatory compliance. By expediting the time-to-market for new services, telecom operators can effectively capitalize on emerging technologies such as 5G and edge computing.
“In the long run, as AI continues to advance, it will be recognized not just as a technological improvement, but as a critical strategic asset that can drive sustainable growth for telecom companies,” states the report.
Furthermore, global expenditure on telecommunications and pay-TV services is expected to hit $1,532 billion by 2025, reflecting a year-on-year growth of +1.7%, as per the IDC report.
This latest projection is slightly more optimistic compared to previous forecasts, assuming a 0.1 percentage point higher growth in total market value.
The regional trends are varied, with factors like inflation, competition, and ARPU trends heavily influencing market dynamics, according to Kresimir Alic, research director for Worldwide Telecom Services at IDC.
The analysis of telecom service types indicates that established trends persist, despite some revisions to overall market forecasts.
Mobile services continue to lead, driven by increasing data consumption and the growth of M2M applications, compensating for declines in traditional voice and messaging revenues.
Fixed data services are also set for steady growth, propelled by rising demand for high-bandwidth connectivity.
The global connectivity services market is projected to expand at a compound annual growth rate of 1.5% over the next five years, maintaining a cautiously optimistic outlook.