Synopsis
Zoya Akhtar, Reema Kagti, and Ankur Tewari's Tiger Baby Records have partnered with Sony Music India to support emerging talent and connect artists with global audiences. This collaboration aims to highlight diverse voices within the evolving Indian music industry, providing creative spaces for innovation and collaboration.Key Takeaways
- Tiger Baby Records partners with Sony Music India.
- Focus on nurturing emerging talent.
- Collaboration aims to elevate diverse voices.
- Initiative includes City Sessions for singer-songwriters.
- New projects include wedding-themed music and soundtracks.
Mumbai, March 27 (NationPress) Filmmakers Zoya Akhtar, Reema Kagti, and singer-songwriter Ankur Tewari’s label Tiger Baby Records has joined forces with Sony Music Entertainment India in a strategic alliance aimed at nurturing emerging talent and bridging the gap between artists, audiences, and brands on a global platform.
As reported by variety.com, Tiger Baby Records has successfully established itself as a creative nucleus in India’s music scene, celebrating indie and local talent. This partnership is designed to elevate diverse voices and challenge norms within the rapidly changing Indian music landscape.
Zoya remarked: “Music has always played a crucial role in our narratives, and with Tiger Baby Records, we aspire to make music the focal point. Our collaboration with Sony Music India enables us to actualize our vision and create a platform for indie and local talent to shine.”
Among its recent endeavors, Tiger Baby Records has teamed up with a jewelry brand to produce a wedding-themed track, crafted by Abhishek-Ananya and performed by Poorvi Koutish, accompanied by a music video helmed by Kagti.
Furthermore, the label has recently unveiled the soundtrack for “Superboys of Malegaon.”
Reema stated, “With Tiger Baby Records, we aim to explore the rich soundscapes of the subcontinent and present them to a global audience. Collaborating with brands and emerging artists is our way to ensure this music reaches a wide demographic.”
The label is also set to offer original music curated by Tewari, showcasing a variety of styles that emphasize the distinctive voices of burgeoning artists, as per variety.com.
Tiger Baby Records is launching the “City Sessions” initiative in partnership with Mumbai’s Island City Studios. This program will offer a creative environment for aspiring singer-songwriters to innovate, collaborate with seasoned artists, and hone their skills.
This initiative further aims to connect these artists with broader audiences, thereby advancing the label’s mission to support and cultivate new talent.
Vinit Thakkar, managing director of Sony Music Entertainment India, commented: “Tiger Baby Records embodies a new chapter in Indian music, where captivating storytelling and innovative collaborations take precedence.”
“We are excited to be part of this journey, breaking barriers and showcasing fresh, authentic voices in the industry. Partnering with Zoya, Reema, and Ankur, who have an outstanding history in music and storytelling, is a thrilling opportunity.”
Tewari added: “Tiger Baby Records is dedicated to fostering an atmosphere where creativity flourishes. I am eager to be part of this journey, creating a legacy with artists who leverage their voices for free expression.”
