How is Prayagraj Empowering Women Through the 'Har Ghar Tiranga' Campaign?

Synopsis
Key Takeaways
- Women are becoming financially independent through the 'Har Ghar Tiranga' campaign.
- Self-help groups are playing a vital role in flag production.
- The campaign fosters a sense of patriotism and unity across India.
- Participants can earn recognition as 'Har Ghar Tiranga Ambassadors.'
- It highlights the government's commitment to women's empowerment.
Prayagraj, Aug 11 (NationPress) The Central government is implementing various initiatives to uplift women, and among these, the ‘Har Ghar Tiranga’ campaign in Uttar Pradesh's Prayagraj is making significant strides. Women associated with self-help groups (SHGs) are achieving financial independence by producing tricolor flags for this important initiative.
The ‘Har Ghar Tiranga’ campaign is being observed nationwide from August 2 to 15.
This year, the essence of women’s empowerment is particularly evident through this campaign. In Prayagraj, SHG women are skillfully crafting tricolor flags that will adorn homes throughout the city. Their participation not only provides them with an income but also enhances the spirit of patriotism during this grand celebration.
Members of these SHGs express their pride in serving the country while becoming self-sufficient. They note that their financial situations have improved and that they have gained a new social identity. Many have shared their appreciation for the Central government for this opportunity.
Sapna, an SHG member, remarked to IANS: "Being part of a self-help group has enabled us to make flags under the ‘Har Ghar Tiranga’ campaign. Thanks to the Central government’s schemes, we can work from home, empowering us financially while supporting our families."
Another SHG participant added: "We have been tasked with crafting flags for distribution across various areas. This initiative has opened up employment opportunities for women. Previously, most of us were homemakers, struggling financially. Now, we are actively contributing to our household income."
India is gearing up to celebrate its 79th Independence Day on August 15, 2025, with the ‘Har Ghar Tiranga’ campaign as one of its focal points. This initiative encourages citizens to raise the national flag at their residences, fostering feelings of unity and patriotism. The Ministry of Culture’s volunteer program has significantly broadened the campaign’s reach, with SHGs playing a vital role in flag production and women's empowerment.
This year marks 78 years since India gained independence in 1947. The 4th edition of the ‘Har Ghar Tiranga’ campaign invites every Indian to display the national flag at home as a symbolic gesture of national pride. Citizens are encouraged to share selfies with the Tiranga and become ‘Har Ghar Tiranga Ambassadors,’ earning digital badges and certificates from the Ministry of Culture.
Initially launched in 2022 as part of the Azadi Ka Amrit Mahotsav initiative, the campaign has evolved into a powerful movement, transforming the national flag from a mere symbol into a deeply personal expression of pride and unity.