Is ZEE Entering a New Era with 'Aapka Apna ZEE' at the 23rd Zee Cine Awards?
Click to start listening
Synopsis
ZEE has kicked off a transformative phase with its campaign 'Aapka Apna ZEE', launched at the 23rd Zee Cine Awards. This initiative highlights the cultural diversity of India, celebrating its emotional truths and stories. With a new logo and identity, ZEE aims to strengthen its bond with millions of viewers.
Key Takeaways
- ZEE introduces 'Aapka Apna ZEE' to enhance viewer connection.
- The campaign showcases the cultural diversity of India.
- Over 25 iconic characters paid tribute during the awards ceremony.
- New identity visible across digital and social media.
- Focus on stories that resonate with the audience.
Mumbai, June 7 (NationPress) - ZEE, a prominent player in the entertainment sector, has embarked on an exciting new journey with 'Aapka Apna ZEE'. This fresh identity and logo were unveiled during the 23rd Zee Cine Awards 2025, embodying the sentiment: 'Saath aane se baath banti hai.'
Kartik Mahadev, the Chief Marketing Officer of ZEE Entertainment Enterprises Ltd., expressed his thoughts on the campaign, stating, 'The campaign Aapka Apna ZEE is a compelling multilingual brand film series that encapsulates the essence of the diverse Indias residing within one nation. It reflects the solidarity of India. Each of the seven films is intricately woven into the cultural fabric of its region—showcasing its rhythms, traditions, landscapes, and the authenticity of its inhabitants. From the rains personifying a character in Kerala to a village in Telangana celebrated for its military legacy, every narrative reveals the cultural richness and emotional truths of real India.'
'This campaign reaffirmatively positions ZEE as a trusted companion in the lives of millions. Saath Hai Toh Baat Hai resonates with the heartbeat of countless homes where ZEE is not merely viewed but warmly embraced every day,' he added.
A tribute to ZEE was paid by over 25 iconic characters from beloved shows, including Devansh and Vasudha from Vasudha, Angoori Bhabi and Vibhuti Narayan Mishra from Bhabiji Ghar Par Hai, and Shravani and Subbu from Shravani Subrahmanyam.
The revamped identity of the channel will be visible across various platforms - on-air, digital, and social media.
This transformation aims to shift the focus towards narratives that resonate profoundly with viewers.
The 23rd edition of the Zee Cine Awards 2025 occurred on June 7 this year, featuring some outstanding performances.
Point of View
It's evident that the network aims to deepen its connection with the audience. The initiative not only showcases cultural diversity but also reaffirms ZEE's commitment to being an integral part of daily life, a sentiment echoed by viewers across the nation.
NationPress
07/06/2025
Frequently Asked Questions
What is 'Aapka Apna ZEE'?
'Aapka Apna ZEE' is a new campaign launched by ZEE that showcases the rich cultural diversity of India through a series of multilingual films.
When was the campaign launched?
The campaign was launched on June 7 during the 23rd Zee Cine Awards 2025.
Who is the Chief Marketing Officer of ZEE?
Kartik Mahadev is the Chief Marketing Officer of ZEE Entertainment Enterprises Ltd.
What is the significance of the new logo?
The new logo and identity reflect ZEE's commitment to connect with its audience and celebrate the diversity of Indian culture.
How many films are part of the campaign?
The campaign features seven films, each highlighting the cultural essence of different regions in India.
