Are 70% of Indian Employers Planning to Hire Freshers This Festive Season?
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Synopsis
As the festive season unfolds in India, a report reveals that 70% of employers are eager to recruit fresh talent. This trend is reshaping the job market, emphasizing the need for digital skills and offering new opportunities for both traditional and innovative roles.
Key Takeaways
- 70% of employers plan to hire fresh talent this festive season.
- Digital proficiency is now a core requirement for employability.
- Tech startups lead the hiring surge with 88% intent for freshers.
- Investment in short-term training programs is on the rise.
- Tier 2 and 3 cities are seeing rapid growth in hiring.
New Delhi, Oct 16 (NationPress) As India approaches the festive season, numerous companies are ramping up their recruitment activities. According to a recent report, 70% of employers have expressed a strong desire to hire fresh talent during this festive timeframe.
This hiring trend extends beyond conventional frontline and delivery positions, encompassing digitally-oriented seasonal roles as well.
Tech startups and e-commerce entities are at the forefront of this trend, with 88% of them indicating a willingness to hire freshers, highlighting the necessity for digital readiness in entry-level positions, as outlined in the TeamLease report.
Employers now regard digital skills as a fundamental criterion for employment, with nearly 75.9% of employers requiring technical expertise even for temporary roles.
Individuals skilled in digital platforms, inventory management systems, and AI-based order processing are more likely to secure ongoing contracts.
“The festive hiring landscape has transformed from merely filling positions to seeking talent capable of navigating digital tools, platforms, and AI systems. The unique demand spikes during the festive season mean that those with digital skills are ideally positioned to seize these opportunities,” stated Shantanu Rooj, Founder and CEO of TeamLease EdTech.
Additionally, the demand for gig and short-term workers is on the rise, particularly in sectors such as e-commerce, logistics, and customer support.
The report also indicates that tier 2 and 3 cities are experiencing the most rapid growth in digitally-enabled hiring.
Besides traditional festive jobs, companies are also looking for prompt engineers, process automation analysts, and data marketing executives to manage AI-driven customer engagement and festive trend analysis.
Furthermore, two-thirds of festive gig workers view these short-term roles as a potential pathway to permanent employment.
Organizations are investing in short-term training programs centered on e-commerce platform management, AI tool literacy, customer service automation, and digital process optimization.
This surge in digitally skilled festive hiring marks a significant evolution in India’s workforce dynamics. As technology continues to reshape even temporary roles, digital proficiency is now a baseline requirement, rather than a distinguishing factor, as per the report.
Point of View
The current hiring trends during the festive season reflect a significant shift towards digital proficiency in the workforce. The growing emphasis on technical skills suggests a forward-thinking approach by employers, aiming to equip their teams for an increasingly digital economy. This evolution not only benefits businesses but also provides freshers with unique opportunities to enhance their employability in today’s competitive job market.
NationPress
16/10/2025
Frequently Asked Questions
What percentage of Indian employers are looking to hire freshers this festive season?
According to recent reports, 70% of Indian employers have expressed intent to hire freshers during the festive season.
Which sectors are leading in hiring freshers?
Tech startups and e-commerce firms are at the forefront, with 88% indicating strong hiring intentions for freshers.
What skills are employers prioritizing for seasonal roles?
Employers are increasingly requiring digital skills, with nearly 75.9% mandating technical proficiency for even temporary positions.
Are gig and short-term roles increasing?
Yes, there is a rising demand for gig and short-term workers, especially in sectors like e-commerce, logistics, and customer support.
What kind of training programs are companies investing in?
Companies are focusing on short-term training programs that emphasize e-commerce operations, AI literacy, and digital process optimization.
