85% of Indian consumers trust AI, Tech Sentiment Index hits 74: Assurant report
Synopsis
India's consumers are among the world's most AI-enthusiastic — 85% trust the technology and 94% say it has improved their lives. Assurant's Technology Sentiment Index puts India at 74, above the global average, and a striking 97% say customisable protection plans make them more likely to buy a device. The data frames India not just as a fast-growing market but as a global benchmark for AI optimism.
Key Takeaways
85 per cent of Indian consumers expressed strong trust in AI, according to the Assurant report released on 30 June .
94 per cent of Indian consumers said technology has improved their lives.
India scored 74 on the Technology Sentiment Index , above the global average.
97 per cent of Indian consumers said customisable protection plans increase their likelihood of purchasing a device.
Harini Kannan , Country Director at Assurant India, called India 'one of the most dynamic and forward-looking connected consumer markets globally.'
A significant 85 per cent of Indian consumers have expressed strong trust in artificial intelligence (AI) and optimism about its transformative potential, while 94 per cent said technology has meaningfully improved their lives, according to a report released on Tuesday, 30 June. The findings come from Assurant, Inc., a global provider of lifestyle and housing solutions, which also published India's score on its Technology Sentiment Index.
India's Technology Sentiment Index Score
India recorded a score of 74 on the Technology Sentiment Index, comfortably above the global average, reflecting strong consumer confidence in technology adoption and readiness for next-generation digital experiences. The report positions India as one of the most forward-looking connected consumer markets in the world.
Consumers are increasingly open to AI-enabled devices that enhance productivity, communication, and everyday convenience, the report noted. Growing expectations for 'seamless, always-on experiences' are shaping how smartphones, computers, and connected devices are being used — spanning work, entertainment, communication, and financial transactions.
What Industry Leaders Said
'Connected technology is becoming more central to everyday life globally, but what matters most now is how well these experiences adapt to individual needs — balancing innovation with simplicity, trust, and reliability,' said Federico Bunge, President, International at Assurant.
Bunge noted that this shift is occurring at remarkable speed in India, with digitally fluent consumers embracing AI-driven innovation and expecting experiences that fit effortlessly into everyday life.
Harini Kannan, Country Director at Assurant India, described India as 'one of the most dynamic and forward-looking connected consumer markets globally,' adding that brands have a significant opportunity to differentiate through protection and service experiences as consumers expect technology to 'work seamlessly in the background.'
The Role of Device Protection Plans
The report also highlighted the growing importance of device protection and support infrastructure. When issues such as connectivity disruptions or storage constraints arise, they can meaningfully disrupt daily life — reinforcing the value of reliable performance and accessible customer support.
Notably, 97 per cent of Indian consumers surveyed said customisable protection plans increase their likelihood of purchasing a device and enrolling in a protection programme. Protection plans are emerging as a key enabler of consumer confidence and a driver of brand value, the report found.
Why This Matters for India's Digital Economy
India's high Technology Sentiment Index score and near-universal positive sentiment toward AI reflect the country's accelerating digital transformation. With a large, young, and mobile-first population, India is increasingly seen as a bellwether for AI adoption trends across emerging markets. This comes amid rapid expansion of 5G networks, government-backed digital public infrastructure, and growing consumer familiarity with AI-powered tools in daily applications. The Assurant findings suggest that Indian consumers are not merely passive adopters — they are active enthusiasts who expect technology to be reliable, personalised, and seamlessly integrated into their lives.
Point of View
But the more telling number is 97% — the share of consumers who say protection plans influence their purchase decisions. Assurant is, after all, a protection-plan provider, and the report's framing conveniently positions device insurance as essential infrastructure for India's AI moment. That commercial angle aside, the underlying sentiment data aligns with broader trends: India's mobile-first, younger demographic is genuinely more open to AI than most Western markets. The real question mainstream coverage skips is whether this optimism is matched by awareness of AI's risks — data privacy, algorithmic bias, and job displacement — none of which feature in a survey designed to measure enthusiasm.
NationPress
30 Jun 2026
Frequently Asked Questions
What did the Assurant Technology Sentiment Index report find about Indian consumers and AI?
The report found that 85 per cent of Indian consumers trust AI and are optimistic about its future, while 94 per cent said technology has improved their lives. India scored 74 on the Technology Sentiment Index, above the global average, signalling strong digital confidence.
What is the Technology Sentiment Index and how did India score?
The Technology Sentiment Index is a measure published by Assurant, Inc. that tracks consumer confidence in and readiness to adopt technology. India scored 74, above the global average, reflecting high enthusiasm for AI and connected devices among Indian consumers.
Why are protection plans significant for Indian consumers?
According to the Assurant report, 97 per cent of Indian consumers said customisable protection plans increase their likelihood of purchasing a device and enrolling in protection. The report frames such plans as key enablers of consumer confidence and brand differentiation.
Who are the key figures quoted in the Assurant report?
Federico Bunge, President of International at Assurant, and Harini Kannan, Country Director at Assurant India, were quoted in the report. Bunge highlighted the speed of digital adoption in India, while Kannan described India as one of the most dynamic connected consumer markets globally.
How does India's AI sentiment compare globally?
India's Technology Sentiment Index score of 74 is well above the global average, according to the Assurant report. The findings position India as one of the most forward-looking and digitally optimistic consumer markets in the world.
