Did the Coupang Founder Just Apologize for the Massive Data Leak?
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Synopsis
In a surprising turn of events, Coupang's founder, Kim Bom-suk, has publicly apologized for a significant data breach affecting millions. This marks the first time he has addressed the issue since the breach occurred, revealing the challenges of corporate communication during crises.
Key Takeaways
- Coupang's data breach affected 34 million customers.
- Kim Bom-suk's apology marks his first public acknowledgment of the issue.
- The government disputes Coupang's investigation claims.
- Effective crisis communication is critical for companies.
- Legislative scrutiny may lead to further accountability.
Seoul, Dec 28 (NationPress) The founder of the e-commerce powerhouse Coupang, Kim Bom-suk, issued a formal apology on Sunday regarding a significant data breach that impacted nearly two-thirds of South Korea's population.
"As the founder and chairman of the board, I deeply regret this incident on behalf of all Coupang employees," Kim stated in a written announcement, as reported by Yonhap news agency.
"I acknowledge the enormous frustration and disappointment caused by my lack of clear communication since the incident began. I genuinely apologize for my insufficient initial response and the communication gap," the statement continued.
Kim recognized that his apology was delayed, initially believing he should wait until all facts were confirmed, a decision he described as a “misjudgment.”
This apology comes roughly a month after personal data from about 34 million Coupang customers was compromised.
It was also revealed that Coupang identified the ex-employee responsible for the breach through forensic evidence, retrieved the hacking equipment, and secured a confession from the perpetrator.
Nonetheless, the government has labeled Coupang's findings as a “unilateral claim,” pointing out that a joint public-private investigation has yet to publish any results.
Kim sent another statement regarding his absence from a parliamentary hearing this week related to the data breach, citing a “prearranged schedule.”
His brother, Yoo Kim, who currently heads Coupang's global operational excellence, and Kang Han-seung, the former CEO of Coupang’s Korea unit, also submitted similar statements of non-attendance, according to Rep. Choi Min-hee of the ruling Democratic Party (DP).
Rep. Choi, who leads the parliamentary Science, ICT, Broadcasting and Communications Committee, criticized the Coupang founder for avoiding the hearing.
Previously, lawmakers threatened to file a complaint against Kim for his absence from the hearings.
Point of View
It's essential to recognize the implications of such data breaches on both the company and its customers. While Kim's apology is a step towards accountability, the situation highlights a critical need for transparency and effective crisis management in the digital age.
NationPress
30/12/2025
Frequently Asked Questions
What did Coupang's founder apologize for?
Kim Bom-suk apologized for a massive data breach that affected nearly two-thirds of South Korea's population, impacting about 34 million customers.
Why was the apology delayed?
Kim indicated that he initially thought it was best to wait until all facts were confirmed before issuing an apology, a decision he later regretted.
What actions has Coupang taken regarding the data breach?
Coupang identified the former employee responsible for the breach, recovered the hacking equipment, and obtained a confession from the hacker.
What was the government's response to Coupang's findings?
The government referred to Coupang's investigation results as a unilateral claim and noted that a joint public-private investigation is still pending.
Will there be any consequences for Kim Bom-suk?
Lawmakers have expressed intentions to file a complaint against Kim due to his absence from parliamentary hearings concerning the breach.
