Ahmedabad, Nov 15 (NationPress) The handloom and handicraft industry in Gujarat is witnessing a remarkable comeback, with Garvi Gurjari achieving sales exceeding Rs 17.5 crore from April to October 2025 through its emporiums and 34 craft fairs conducted both within and outside the state.

This increase in demand for traditional products has created job opportunities for over 7,000 artisans, significantly contributing to the vision of Aatmanirbhar Gujarat and Aatmanirbhar Bharat.

The sales figures also comprise government gift hampers and decor orders fulfilled by the Handloom and Handicrafts Development Corporation.

Under the guidance of Chief Minister Bhupendra Patel, Cottage Industries Minister Naresh Patel, and Minister of State Swaroop Thakor, the state has escalated its initiatives to promote local artisans and traditional crafts in alignment with Prime Minister Narendra Modi's 'Har Ghar Swadeshi, Ghar Ghar Swadeshi' campaign.

To further enhance artisan earnings, the corporation has issued purchase orders totaling Rs 130.32 crore to craftsmen through its training-cum-production centres (TCPCs).

The corporation is currently gearing up for a new series of exhibitions in Delhi, Amritsar, Dehradun, Lucknow, Kolkata, Surat, and Surajkund, with the aim of broadening market access for Gujarat's indigenous products.

In tandem, the state is conducting extensive promotional activities across radio, outdoor displays, and railway stations to reinforce the Centre's Vocal for Local initiative and encourage citizens to purchase local goods.

Garvi Gurjari is also striving to modernize traditional crafts by organizing design workshops, training sessions, market-trend programs, and special design camps to assist artisans in adapting their products to meet contemporary demand.

The corporation asserts that its initiatives are enabling Gujarat's rich handloom and handicraft heritage to reach both national and international markets, translating directly into sustainable livelihoods for thousands of artisans.

Swadeshi products can be found at Garvi Gurjari outlets across Gandhinagar, Ahmedabad, Vadodara, Bhuj, Salangpur, Libandi, Bharuch, Anand, Delhi, Hyderabad, Kolkata, Surendranagar, Ekta Nagar, and Rajkot, as well as online at www.garvigurjari.gujarat.gov.in.

Gujarat's handicraft sector remains one of India’s most dynamic, with centuries-old traditions such as Bandhani, Patola weaving, Ajrakh block-printing, Kutchi embroidery, Rogan art, lacquer work, wood carving, and brassware sustaining thousands of artisans across Kutch, Saurashtra, and North Gujarat.