New Delhi, Aug 7 (NationPress) In the past ten years, India's gifting startups have successfully garnered $115.9 million, reflecting a consistent yet modest growth trajectory, according to a report released on Thursday.

Globally, the gifting sector has attracted $1.7 billion in funding from 2015 up to the present. However, the report by Tracxn Technologies indicates that funding activity within the gifting industry for 2025 appears subdued, both worldwide and in India.

In 2025, Indigifts was the only Indian entity to secure funding, raising $57,600 in an angel investment round. In 2024, Indian gifting companies raised a mere $1.3 million, while in 2023, they managed to secure $32.7 million.

The sector experienced its highest funding activity in 2022, a rebound following the Covid-19 pandemic, driven by evolving gifting habits. Indian startups raised $63.9 million in 2022, marking their peak annual total. Globally, startups also reached a high in 2022, securing $559 million. However, the pace has since slowed as investors have shifted their focus from rapid scaling to backing sustainable, capital-efficient ventures.

The gifting industry is transitioning from a predominantly offline, occasion-based model to a tech-driven, experience-centric sector, according to the report.

So far in 2025, gifting startups globally have raised $66.2 million across four funding rounds. In 2024, total global funding reached $99.8 million, which is a significant 54% decline year-over-year. Investors are currently more cautious, favoring profitability over rapid expansion.

The report notes that Raise, a US-based company, secured $220 million, making it the highest-funded entity in the online gift card industry. Following it is Floward, a flower gifting platform from Saudi Arabia, with $190.2 million in funding, and UK-based Bloom & Wild.

“The gifting and rewards sector has subtly transformed into a globally significant, innovation-driven category. While still evolving, India has established a robust foundation of resilient, founder-led gifting enterprises that are setting new standards in digital-first branding and operational efficiency,” stated Neha Singh, Co-Founder of Tracxn.

As part of the ‘Startup India’ initiative, the government has introduced three key schemes – FFS, Startup India Seed Fund Scheme (SISFS), and Credit Guarantee Scheme for Startups (CGSS) – to assist startups at various stages of their development.