Did Mercedes-Benz India Achieve Its Best Sales in Q1?
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Synopsis
Mercedes-Benz India has marked an exceptional beginning to the financial year 2025-26, achieving a record sales figure of 4,238 units in Q1, reflecting a 10 percent increase. This surge, driven by strong demand for luxury vehicles and battery electric models, showcases the brand's commitment to excellence in the Indian automotive market.
Key Takeaways
- Sales Growth: 4,238 units sold in Q1 2025.
- Luxury Segment Demand: 20 percent growth in the luxury segment.
- BEV Surge: 157 percent increase in BEV sales.
- Core Segment Performance: Core models contributed 60 percent to sales.
- New Launches: GLS AMG Line SUV introduced in India.
New Delhi, July 11 (NationPress) Mercedes-Benz India revealed on Friday that it has achieved a remarkable kickoff to the financial year 2025-26 by selling 4,238 units during the April-June 2025 timeframe (Q1) -- representing a 10 percent increase compared to the same quarter last year.
This impressive growth was fueled by strong demand for both its mainstream and high-end luxury models, alongside a significant surge in sales of battery electric vehicles (BEVs).
The luxury segment, which features models such as the S-Class, Mercedes-Maybach, EQS range, and AMG performance vehicles, experienced a 20 percent growth in Q1.
Particularly notable was the demand for the EQS Maybach Night Series, G 580 with EQ technology, and the AMG G 63, as highlighted by the luxury automaker.
Additionally, Mercedes-Benz's BEV lineup saw remarkable growth, soaring by 157 percent in Q1, now accounting for 8 percent of the total sales.
The EQS 450 SUV and G 580 with EQ Technology were pivotal in this achievement, with some models already sold out and waiting periods extending up to six months.
The company's 'core' lineup, which includes the C-Class, E-Class Long Wheelbase, GLC, and GLE SUVs, accounted for 60 percent of total sales.
The E-Class LWB remains the top-selling luxury vehicle in India, particularly post the introduction of the E450 performance variant.
Nonetheless, the 'entry luxury' segment experienced a slight dip, attributed to intensified competition at lower price levels.
However, Mercedes-Benz maintains that its entry-level models provide excellent value with rich features and luxurious appeal.
In alignment with its focus on high-end offerings, Mercedes-Benz also introduced the new GLS AMG Line SUV in India.
With a price tag of Rs 1.4 crore for the GLS 450 AMG Line and Rs 1.43 crore for the GLS 450d AMG Line, this SUV presents a sportier and more dynamic variant of one of the brand's most popular luxury SUVs.
With over 16,000 GLS units already on Indian roads, the new AMG Line version aims to strengthen its foothold in the segment.
Santosh Iyer, Managing Director and CEO of Mercedes-Benz India, expressed that the robust Q1 performance reflects increasing consumer interest in luxury vehicles featuring personalization and advanced technology.
He noted that the company's emphasis on high-end products and BEVs has effectively influenced customer preferences.
Point of View
I find Mercedes-Benz India's impressive Q1 performance indicative of a growing luxury market in India. The brand's strategic focus on high-end vehicles and electric offerings resonates well with consumer preferences, reflecting a shift towards personalized and technologically advanced luxury. This trend not only bolsters the brand's reputation but also enhances the overall automotive landscape in the country.
NationPress
22/07/2025
Frequently Asked Questions
What was Mercedes-Benz India's sales figure in Q1 2025?
Mercedes-Benz India sold 4,238 units in Q1 2025, marking a 10 percent growth compared to the previous year.
What factors contributed to the growth in sales?
The growth was driven by high demand for luxury vehicles, particularly in the top-end segment, and a significant rise in sales of battery electric vehicles.
Which models saw the highest demand?
Models like the EQS Maybach Night Series, G 580 with EQ technology, and the AMG G 63 experienced particularly high demand.
What is the contribution of BEVs to total sales?
Battery electric vehicles contributed 8 percent to Mercedes-Benz India's total sales in Q1 2025.
What new models did Mercedes-Benz launch in India?
Mercedes-Benz launched the new GLS AMG Line SUV in India, priced at Rs 1.4 crore for the GLS 450 AMG Line.
