How Did Mercedes-Benz India Achieve Record Sales in September?
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Synopsis
In a remarkable feat, Mercedes-Benz India has recorded its highest monthly sales in September, showcasing a 36 percent year-on-year increase. This surge is driven by customer enthusiasm following GST reforms and the festive season. The company also reports significant growth in its luxury segment and battery-electric vehicle sales.
Key Takeaways
- Record monthly sales of 36% increase in September.
- Over 2,500 cars sold in nine days.
- Best quarterly results with 9,357 units sold from April to September.
- Luxury segment saw 12% growth.
- BEVs made up 8% of sales, showing increasing market share.
New Delhi, Oct 6 (NationPress) Mercedes-Benz India, a division of the renowned German car manufacturer, announced a record-breaking sales figure for September, showcasing an impressive 36 percent surge year-on-year. This remarkable achievement can be attributed to strong customer engagement following the GST 2.0 reforms and an upswing in festive season purchases, leading to over 2,500 vehicles sold within just nine days.
The automaker also celebrated its best quarterly performance, with second-quarter sales hitting 5,119 units and total sales from April to September reaching 9,357 units, representing a year-over-year growth of about 4 percent.
Notably, the Long Wheelbase E-Class sedan and SUVs, including the GLC, GLE, GLS, and G63 AMG, set new records for monthly sales.
“Our September sales reached an all-time high, driven by an enthusiastic customer response to the GST 2.0 reforms, which coincided with a build-up of demand. The allure of our refreshed product lineup and innovative financial solutions has led to a significant uptick in demand for Mercedes-Benz vehicles,” stated Santosh Iyer, Managing Director & CEO of Mercedes-Benz India.
“The recent GST rate reductions have positively impacted consumer sentiment, especially given the rising car prices influenced by macroeconomic factors like adverse currency fluctuations and increasing operational expenses,” he added.
This quarter, the luxury segment, which includes the GLS, S-Class, Mercedes-Maybach, and AMG G63, accounted for 25 percent of sales, marking a 12 percent increase from last year.
Furthermore, the market share of Battery-Electric Vehicles (BEVs) rose, comprising around 8 percent of total sales. The BEV segment experienced a 10 percent growth, with the EQS SUV achieving its highest sales figure to date, according to the release.
The Long Wheelbase E-Class is touted as the top-selling luxury car in India, boasting a 47 percent year-on-year growth for the luxury sedan in the Q2 FY 25-26 period, as claimed by the company. The 'Made in India' SUV lineup includes the GLA, GLC, GLE, and GLS luxury SUVs.
–IANS.
aar/rad
Point of View
It is vital to recognize the significance of Mercedes-Benz India's impressive sales growth. This achievement not only reflects the brand's strength in the luxury car market but also highlights the impact of favorable economic reforms on consumer behavior. Aligning with national interests, Mercedes-Benz India's success is a positive indicator of the country's automotive sector's resilience and potential.
NationPress
06/10/2025
Frequently Asked Questions
What contributed to the record sales of Mercedes-Benz India?
The record sales were fueled by strong customer demand following the GST 2.0 reforms and increased festive season purchases.
How much did Mercedes-Benz India's sales increase year-on-year?
Mercedes-Benz India reported a remarkable 36 percent increase in sales compared to the previous year.
What were the sales figures for the second quarter?
In the second quarter, Mercedes-Benz India sold 5,119 units, contributing to total sales of 9,357 units from April to September.
What are the top-selling models for Mercedes-Benz India?
The Long Wheelbase E-Class sedan and SUVs like the GLC, GLE, GLS, and G63 AMG achieved their highest monthly sales ever.
What is the market share of Battery-Electric Vehicles for Mercedes-Benz India?
Battery-Electric Vehicles accounted for approximately 8 percent of total sales, with a 10 percent growth in this segment.
